Product Only Visits
Product Only Visits in ezPulse represents the number of invoices that include at least one product item type and no service items. It highlights guests who visited your center specifically to buy retail products without availing any service.
Tracking this metric helps you evaluate the strength of your retail business as a standalone revenue stream and can also indicate retail loyalty beyond service experiences.
Example: If, on a particular day, three invoices were created:
One for a haircut (service)
One for shampoo and conditioner (products only)
One for facial and retail cream (combo), then
Product Only Visits = 1
This means one visit was exclusively for product purchases.