Marketing
Video
This section includes videos that provide a high-level understanding of Zenoti Marketing, helping teams learn how campaigns, discounts, loyalty programs, gift cards, and abandoned checkout recovery drive guest engagement and revenue.
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Setup
This section covers the configurations required to enable and control Zenoti Marketing features. These settings define how promotions, targeting, and messaging behave across POS, Webstore, email, SMS, and WhatsApp.
Marketing Essentials
This section explains the foundational marketing concepts in Zenoti and how different promotion types work together to create personalized guest experiences.
Discounts – Defines how discounts are created and applied to services, products, packages, and memberships.
Campaigns and Coupons – Explains how campaigns bundle offers, target segments, and communication channels.
Target Segments – Explains how guest groups are created for targeted marketing.
Gift Cards – Describes how gift cards support marketing, gifting, and revenue generation.
Prepaid Cards – Explains prepaid cards and their role in advance payments and promotions.
Loyalty Points Promotion – Explains how loyalty programs reward guests and encourage repeat visits.
Abandoned Checkouts – Explains how automated reminders recover incomplete bookings and purchases.
Gift Card Promotions – Explains how to set up promotions designed to increase gift card sales.
Compliance
This section helps administrators in ensuring compliance with regional messaging regulations.
Forbidden Message Categories in the US and Canada (Short Code, Toll-Free, and 10DLC) – Explains restricted messaging categories to meet regulatory requirements.
Key Workflows
This section describes the primary workflows used to execute marketing strategies, including creating promotions, launching campaigns, applying offers, and tracking performance.
Create and Manage Discounts – Steps to create, edit, and manage discount rules.
Create Campaigns and Coupons – Steps to create and launch campaigns across channels.
Run Gift Card Promotions – Steps to promote gift card sales using campaigns.
Run Loyalty Points Promotions – Steps to award loyalty points through promotions.
Recover Abandoned Checkouts – Steps to send reminders for incomplete checkouts.
Apply Campaigns at POS – Explains how campaigns are applied during checkout.
Track Campaign Performance – Explains how to measure campaign results using reports and dashboards.
Troubleshooting and FAQs
This section contains reference documents that help resolve common issues and clarify expected behavior when using Zenoti Marketing.
Campaigns – Helps you identify, troubleshoot, and prevent common campaign related issues
Discounts – Helps you identify, troubleshoot, and prevent common discount related issues
Gift cards - Helps you identify, troubleshoot, and prevent common gift card related issues
Gift cards promotions - Helps you identify, troubleshoot, and prevent common gift card promotions related issues
Prepaid cards - Helps you identify, troubleshoot, and prevent common prepaid card related issues