Macros to customize email and text campaigns
When creating a text or email communication, (Marketing icon > Campaigns > Email/Text Message > Create a new campaign > Communication channel step > Text/Email > Create Content step) you can make use of the available macros in Zenoti.
You can include information, such as center name, guest name, loyalty points, and provider name.
Use the following macros to customize emails or text messages for your campaigns:
Macro | Description |
|---|---|
[FirstName] | First name of the guest |
[LastName] | Last name of the guest |
[CenterName] | Name of the center from where the campaign is sent |
[OrgName] | Name of the organization from where the campaign is sent |
[GuestReferralCode] | The referral code that can be used to refer a new guest |
[CenterPhone] | Center’s phone number (corresponds to the Phone field in the center’s settings) |
[LogoURL] | The logo of your business which is embedded with a URL. Guests can select the URL to visit your website |
[CenterCity] | The city where the center is located |
[CenterAddress] | Complete address of the center (corresponds to the Address 1 and Address 2 field in the center settings) |
[DownloadLink] | Link to download the Customer Mobile Application (if enabled by the organization) via Play Store or iStore |
[ClaimAccountLink] | Link that redirects the guest to the Webstore where the guest, as a first-time user, can set up a password for their login |
[CenterState] | State where the center is located |
[CenterZip] | Zip code/postal code of the center’s location |
[CenterE-mail] | Email address of the center |
[OpenSlots] | Send open slots availability through a campaign To know how to configure open slots for your campaigns, read: Send open slots availability through email campaigns. |
[BookingURL] | Link URL that redirects the guest to the booking page (your website or Zenoti Webstore services listing page) |
[GuestCode] | Unique identification code assigned to your guests when you enter their details in Zenoti NoteZenoti generates a Guest code only if you select Enable auto-generate guest code in center settings at the organization level (Configuration > Guests). However, if you do not enable the setting, you must manually enter a code when entering the guest’s details in Zenoti. |
[LoyaltyBalance] | Loyalty point balance after the current accrual or redemption |
[LoyaltyTier] | Name of the tiered loyalty program to which your guest belongs |
[LastVisitCenterName] | Name of the center which the guest has last visited |
[LastVisitServiceReceived] | Name of the service which the guest received during the last visit |
[LastVisitServiceProviderName] | Name of the provider who has performed service for the guest during the last visit |
[LastVisitServiceProviderNickname] | Nickname of the provider who has performed service for the guest during the last visit |
[WhatsAppConsent] | Guest consent to communicate over WhatsApp |
[MailUnsubscribeLink] | Link to unsubscribe from marketing emails |
[SMSMarketingOptOutKeyword] | Keyword to be sent by guest to opt out of marketing text messages |
[AutoApplyDiscountWebstoreURL] | Webstore link for the discount which is automatically applied. |
[OfferValidityDate] | Expiry date of the campaign. |
[UpsellAddOnWithLink] | Webstore links for add-on services that the guest did not include while booking services that had add-ons. |
[CustomMacro1] to [CustomMacro10] | Use these macros to insert any optional fields (Optional Field1 to Optional Field10) that are defined at the organization level |
Impacts and considerations
The macros can be used both in the rich-text editor and the simplified editor while creating email and text notifications.
Avoid using special characters, other email addresses, or links in the body text of email and text notifications. Use Custom Macros as links to your location, website, or any other information you would like to add to the notification content.
You can create up to 10 custom macros for your enterprise by configuring optional fields at the organization or center level. For more details, refer to configure optional fields in Zenoti.