Advanced Campaigns is a feature that you can use to increase your revenue by having Zenoti do the marketing automatically for you.
When you enable Advanced Campaigns, depending on your revenue goal, Zenoti analyzes your guests and Appointment Book and sends targeted, personalized email campaigns.
The campaigns are usually targeted to fill:
Last-minute openings: Automatically promotes last-minute openings
Slow days: Encourage your guests to book on slow days to keep your staff engaged
Zenoti then measures the effectiveness of the campaigns daily and automatically alters the campaigns to give you the best chance of meeting your revenue goal and make optimal use of your employees' time.
The Advanced Marketing dashboard helps measure the effectiveness of advanced marketing campaigns that are live.
At the organization or center level, from the main menu, navigate to Marketing > Advanced Marketing > Dashboard.
Enter the attribution time frame (in days). The attribution time is the number of days after campaign delivery for which the attribution rules will apply. Enter a value between 1 to 14.
Click Continue.
On the top right, you can select any of Zenoti’s predefined time periods such as Last Month, Month to Date, Quarter to Date, or Year to Date. However, if you want to manually specify a date range, select Custom.
Note
You can only specify a custom date range of up to one month.
On the top left, you can choose whether you want to view results (bookings and revenue) by Theme or by Center.
Note
If you are viewing the report at the center level, you will only be able to view results by theme for that center.
To download marketing data related to campaigns in a report, on the top right, click the Campaigns button. Select the desired date range and click Download. The campaigns summary report includes key campaign details such as discounts, email counts, bookings, total revenue, and revenue distribution across services, products, packages, memberships, and gift cards.
To download invoice details, click the Invoice button. The revenue in the invoice will add up to the closed revenue across all themes that Zenoti charges you for (the themes in purple are not counted as they are currently free of charge).
The dashboard shows reports in three panels:
Summary panel
Detailed themes & campaigns panel
Ranked revenue by campaign panel
Campaigns are organized into themes.
Click each theme to see the corresponding campaigns.
Some themes/ campaigns are in purple. These are campaigns that are generating revenue, but Zenoti is not currently charging for them.
Note
Hover over the email icon to see the number of emails sent, delivered, opened, or clicked for the campaign in the selected time period.
You can get the following details for each theme or campaign:
Booked: Bookings made from emails sent in the selected time period.
Booked Revenue: Revenue from emails sent in the selected time period.
Completed: Bookings completed and closed in the selected time period.
Closed Revenue: Revenue from bookings completed in the selected time period.
Click the value to download a report that helps you track the details of guests who have redeemed discounts associated with advanced marketing campaigns. In the downloaded report, rows with the Direct Booking Type indicate redemptions related to advanced marketing campaigns.
What are the default configurations for advanced marketing?
Offer validity period: 14 days from the day the campaign is sent
Throttle period: 14 days from the day the campaign is sent
Discount: Configured for the most-priced item, at item level with quantity = 1
What is the default frequency of the campaigns sent through advanced marketing?
Campaigns are sent over a period of 14 days by default and the guests receive only one campaign in the 14-day period.
Are credits consumed for advanced marketing?
For the US region, unlimited e-mails and SMS can be sent through advanced marketing. For other regions, you can send unlimited e-mails.
Can I send e-mail and SMS blasts through advanced marketing?
E-mail blasts can be configured to be sent to all guests on a specific day. SMS blasts must be throttled over a period of ‘X’ days wherein ‘X’ depends on the eligible guests in the target segment. We recommend a maximum of 2 e-mail blasts in a month for the regular campaigns to show results.
Is it possible to segment guests based on their service provider and have discounts mapped to a specific service provider?
Yes
Why is the ‘Special Promotion’ tag not visible on the invoice POS in the Campaigns list’?
The ‘Special Promotion’ tag will be visible only if the selected guest is eligible for the promotion and if the promotion is still valid. To view the list of eligible guests, you can also use the Click here to export the guest-level details of emails/texts sent option on the advanced marketing dashboard themes and campaigns panel.
Can I change the target segment, incentive, SMS/e-mail on a live campaign?
Advanced marketing is a managed service and you cannot access these settings. Please contact your Zenoti representative.
Can advanced marketing automatic discounts be applied to products?
Advanced marketing offers automatic discounts only on services. Discounts have to be applied in-store for products, memberships, and packages.
Why did a guest receive multiple campaigns in the 14-day period?
Advanced marketing triggers one campaign in the default 14-day period for each unique guest profile based on their eligibility in the target segments. This could be a case of duplicate profiles with the same phone number or email.
Is the Boost Slow Day feature available at the center level?
Yes.
Does the Boost Slow Days feature track and consider future appointments?
Yes, the feature considers appointments on a daily level and for any number of days in advance.
Does the Boost Slow Days feature consider utilization at a service/service provider level?
This feature currently considers all services/service providers at the appointment book level.
Are time-based discounts applicable on services?
No. Currently, they can be applied only at the invoice level.
What is the abandoned cart feature?
The abandoned cart feature automatically triggers e-mail/SMS to the guest when they abandon their cart online. More information
To whom do I reach out if I have questions?
Please contact your Zenoti representative.