Improve self service booking rate
Want to boost your self-service booking rate? Here are some proven best practices.
Increase visibility:
Utilize Webstore, CMA (Calendar Management Apps), and Social Booking platforms for a broader online presence.
Ensure 24/7 availability for potential guests to book appointments and access information about your salon.
In-store promotions:
Offer exclusive discounts or promotions to walk-in guests within your salon premises.
Display attractive promotional materials and signage to catch the attention of visitors.
SEO (Search Engine Optimization):
Optimize your Webstore content with relevant keywords related to salon services and location for better visibility on search engines.
Focus on local SEO to attract guests in your specific geographical area.
Automated Voice Message promotions:
Implement automated voice messaging to reach out to guests with promotional offers, upcoming events, or special announcements.
Digital campaigns:
Run targeted digital marketing campaigns on social media platforms, search engines, and other online channels to reach a larger audience.
Tailor campaigns to showcase your salon's unique selling points and offerings.
Promotions on Webstore and website:
Display promotions, special offers, or discounts prominently on your salon's Webstore and website to attract and convert Webstore visitors into guests.
Create landing pages on your website dedicated to promotional offers to drive traffic and conversions.
Referral Programs:
Develop a referral program where existing guests are rewarded for referring new clients to your salon.
Offer incentives such as discounts, free services, or loyalty points to guests who successfully refer others.
App Store Optimization (ASO):
Optimize your salon's app listing on app stores with relevant keywords, appealing screenshots, and positive app ratings to improve visibility.
Encourage satisfied guests to leave reviews and ratings on the app stores to boost credibility.
App Store Ads:
Invest in app store advertising to promote your salon's app and attract new users to download and use it.
Ads on website, emails, SMS:
Display ads for your salon on your website, in email newsletters, and via SMS to engage and remind guests of your services and promotions.
Tailor ads to be visually appealing and persuasive to encourage click-through and bookings.