Referral Marketing
Tip
Referral marketing encourages your existing guests to refer friends, family, or acquaintances to your business. This is achieved by offering incentives or rewards to those who successfully refer new individuals, meaning the referred guest must visit the center and make a purchase. The goal of referral marketing is to leverage the trust and influence of satisfied guests to acquire new guests and build brand loyalty.
Referral marketing is highly cost-effective compared to other forms of marketing, as it leverages existing guests to bring in new guests without significant advertising costs.
It effectively converts positive word-of-mouth into revenue by encouraging satisfied guests to recommend your products or services to others.
By incentivizing referrals, you can reach a wider audience that might not have been accessible through traditional marketing channels.
Referral marketing creates a positive feedback loop where happy guests refer new guests, who then become advocates themselves, further boosting referrals and brand credibility.
Example
After setting up the referral program, it will be available in the guest's mobile application menu. The guest can click the Refer a Friend option to find and share their unique referral code via text message, email, or other platforms. For example, the referral program can offer a $20 discount to both the referrer and the referee when the referee uses the referral code. |  |
When an existing guest books an appointment and reaches the booking summary page, any earned rewards are automatically applied, simplifying the process for the guest. |  |
Referral programs can also be linked to the Webstore, allowing guests to log in, view, and share their referral codes. They can also track the new guests they have referred and the rewards they have earned. In this scenario, the referral program is set so both the referrer and the referee receive a $10 discount after the referee uses the referral code. |  |
Why use this feature?
Boost customer acquisition by turning your happy guests into brand advocates and incentivize them to spread the word about your services.
When a referral is made, new guests automatically receive discounts when they visit the center and make a purchase, thereby increasing your revenue.
You can monitor and enhance the performance of your referral program by using the built-in tracking and make improvements based on the data.
How to set up this feature?
How can I assess the impact of this feature on my business?
If this feature is enabled, you can assess its impact by reviewing the relevant signal from the Admin dashboard.
