Get started with loyalty points
Introduction to loyalty programs and loyalty points
A loyalty program is a rewards program offered by an organization to their guests as an incentive to make them spend more or to encourage them to continue frequenting their organization instead of a competitor.
In a typical loyalty program implemented using Zenoti:
The profile of the guests availing services or purchasing products are stored in the system with a unique ID, which is usually a mobile number.
Each time a guest avails a service, purchases a product, or performs certain actions like referring a friend, "reward points" or "loyalty points" are added to the associated guests’ profile.
The accrued loyalty points can then be used by the guest to pay for services or buy products.
Types of loyalty programs in Zenoti
Zenoti gives you a platform to define, view, and redeem loyalty points accrued through loyalty program.
You can configure two types of loyalty program in Zenoti:
Regular loyalty program
Amount spent for availing services or purchasing products, and specific actions, for example, referring a friend or sharing feedback etc., results in accrual of pre-defined loyalty points.
Tiered loyalty program
Is available only to customers with an Enterprise license.
Based on the amount spent by the guests (to avail services, buy products, etc.,) over a specified time period, guests are segregated into tiers.
Higher the amount spent, higher is the tier.
For the same amount spent, a guest in a higher tier is awarded more loyalty points than a guest in a lower tier.
Regular Vs tiered loyalty program
Program | Regular | Tiered |
Enrollment | Automatic | Automatic/Manual |
Points accrued on | Amount spent for configured actions | Total amount spent and amount spent for configured actions |
Points on Pre-Tax/Post-Tax | Supports both | Only Post-Tax (unless configured) |
Invoice Closure | Required | Not required (unless configured) |
Points Accrual | Immediate | At the close of business |
Points Expiry | Yes | Yes |
Points while using Prepaid Card | Available | Not available |
Promotions | Available | Not available |
Target Segments | Available | Available |
Points Redemption | Point of Sale | Point of Sale |
Refunds | Points reduced (based on the Allow points reversal on refunds Org. setting) | Points reduced |
Reports | Available | Available |