Skip to main content

Business Accelerators

Low guest bookings

Business problem

I have sufficient rooms, staff, and inventory available, but my center does not have enough guests’ bookings.

Business conditions

  • The business has a front desk staff, manager and service providers

  • The business has online booking setup with Zenoti.

  • The business has Email/SMS credits available to support Email/SMS Marketing

Zenoti solutions

  1. Awareness – “Get Discovered & Capture Attention”

  2. Interest – “Inspire Them to Try You”

  3. Conversion – “Make It Easy to Rebook”

    • Simplify the Re-Booking process:

      • Enable rebook option in POS.

      • Allow rebooking from webstore & CMA.

      • Add online booking link in thank-you emails.

    • Reduce drop-offs with abandoned cart reminders to understand where customers leave when booking online

  4. Loyalty – “Reward & Retain Guests”

  5. Growth – “Track, Measure & Scale”

Use Zenoti’s powerful reports & dashboards:

Contingency plan incase things don’t go as expected

  • If campaigns don’t generate enough traction, check targeting and segment accuracy.

  • If online booking adoption is low, review whether booking links are visible and easy to use.

  • If referral/loyalty offers aren’t working, review incentive attractiveness.

Mitigation plan if things don’t go well

  • Adjust campaign messaging, timing, and channels (test SMS vs Email vs Social).

  • Train front-desk staff to actively promote rebooking at checkout.

  • Partner with local businesses or influencers for joint promotions.

  • Continuously optimize offers and service bundles based on guest preferences.

Low repeat business

Low repeat business despite capacity availability: Guests visit my business once but don’t seem to return. 
Cookbook: Low Repeat Business Despite Capacity Availability
Business Problem

Guests visit the business once but do not return for subsequent appointments, even though the salon/spa has adequate staff capacity, available rooms, and inventory.

Business Conditions

For the following solutions to work effectively, the business should meet these conditions:

  • The business must have a front-desk staff, manager, and service providers.

  • The business must have Zenoti Online Booking set up (Webstore and/or CMA).

  • The business must have sufficient Email/SMS credits to run marketing campaigns.

  • The business must have active service menus, pricing, and packages configured in Zenoti.

  • The business should have basic guest data (email/phone) captured at the first visit

Zenoti Solutions
1. Enhance Your Master/Admin Management
Configure Attractive First-Time & Repeat-Visit Incentives

  • Set up "Intro Pricing" for first-time guests to attract them back with a special second-visit promotion. - Configure Introductory Service Pricing

  • Create "Welcome Back" offer campaigns applicable only on a guest's second visit. Use Segmentation to identify second visit of the guest.

Package & Gift Card Strategy

  • Create small-value service packages (e.g., 3 massage bundle, 2 facial bundle) to encourage commitment beyond a single visit.

  • Promote and sell gift cards for guests to share with friends and family—extending reach and repeat potential.

Referral Program Setup
Operational Settings

2. Get Discovered & Capture Attention with Improved Marketing
Create Targeted Segments
Campaign Recommendations

  • Send automated or scheduled email/SMS campaigns with offers like:

    • "Come Back & Get 15% Off Your Next Service"

    • "We Miss You – Enjoy a Complimentary Add-on"

  • Run POS-based offers (e.g., BOGO on express add-ons, X% off second visit).

Promote Visibility
Boost Word-of-Mouth

  • Promote the referral program through campaigns and POS prompts.

3. Making Booking Easy and Effective
Improving Rebooking Behavior
Reduce Booking Friction

4. Improve Online Presence
Webstore Optimization

  • Highlight returning-guest packages or loyalty benefits on the homepage.

  • Feature guest testimonials or trending services.

Customer Mobile App (CMA)

  • Promote app downloads at checkout for easier repeat bookings. Append App links on Thank you email.

  • Enable push notifications for reminders, promotions, and membership renewals.

5. Employee Management
Staff Engagement for Retention

  • Configure service provider performance dashboards that highlight new vs. returning guest ratios.

  • Set goals for each provider to achieve a target rebooking rate.

  • Introduce commission incentives tied to rebookings or repeat-service uptake.

Training & SOPs

  • Train staff to introduce packages/memberships at service completion.

  • Ensure the front desk consistently offers rebooking.

6. Retain, Reward & Manage Guests
Loyalty Program Setup

  • Award points for:

    • First visit

    • Service purchases

    • Online bookings

    • Referrals

  • Create a tiered system to increase stickiness.

Membership Program Strategy

  • Offer low-commitment memberships for new guests (e.g., "Starter Membership" with a monthly credit).

  • Add benefits such as:

    • Monthly discounts on specific categories

    • Free add-ons

    • Member-only flash sale access

Guest Profile Management

  • Capture preferences, visit notes, and service history to personalize follow-ups.

  • Use "Guest Tags" like New Guest, Rebooking Pending, Discount Sensitive.

7. Track, Measure & Scale with Reports and Dashboards (Mandatory)
Key Reports to Use

  • Guest Retention Report – measure first to second visit conversion.

  • Master Center Metrics - to track New vs. existing Guest Trend – track shift over time.

  • Provider Performance - Analytics express Dashboard – Provider 1 on 1 - track rebooking success rates.

  • Campaign Effectiveness Report– evaluate open rates, conversions.

  • Referral & Gift Card Report – track contribution to new bookings.

  • Growth Dashboard – monitor impact of loyalty and memberships.

Using these consistently will allow the business to adjust strategies quickly.

Contingency Plan (If things don’t go as expected)

  • If repeat visits remain low, reassess:

    • Campaign targeting accuracy.

    • Offer attractiveness and relevance.

    • Staff adherence to rebooking prompts.

  • If online booking usage is low, improve visibility of the booking link and test simplified booking flows.

  • If memberships/packages do not convert, test lower-priced starter versions.

Mitigation Plan (If things go south)

  • Adjust campaign messaging (A/B test email and SMS variants).

  • Train front desk staff on upselling, guest engagement, and rebooking scripts.

  • Introduce "Bounce Back Offers" printed on receipts or sent via SMS.

  • Partner with local vendors or influencers for new guest inflow.

  • Reevaluate service delivery quality via surveys and NPS feedback.

Monthly waxing

I know my loyal female guests should be doing waxing every month –that means that they should visit at least 12 times a year. But I think they are not doing so. How can I measure this? 
Business Problem

The business has a loyal base of female guests who regularly avail waxing services. However, their visit frequency appears to be lower than expected (fewer than 12 visits per year). This indicates missed revenue opportunities and inconsistent service engagement. The goal is to accurately measure guest frequency for regular services such as Waxing, Root touch ups, etc. that have a regular predefined ideal visit frequency. Identify irregular guests and create strategies to encourage consistent visits throughout the year.

Business Conditions

  • The business uses Zenoti for POS, CRM, and Service Tracking.

  • Waxing services are properly set up and categorized in Zenoti.

  • Guest profiles and visit histories are consistently captured.

  • Reports and Dashboards are accessible in the account.

  • Email/SMS marketing credits are available for targeted communication.

Zenoti Solutions
1. Enhance your Master/Admin Management

  • Service Categorization Check:

    • Ensure all waxing services (full arms, legs, underarms, bikini, etc.) are under one parent category in Zenoti (“Waxing Services”).

    • This grouping is essential for tracking frequency accurately across all waxing types.

  • Define Expected Frequency:

    • In the service setup, specify recommended frequency (e.g., 4 weeks).

    • Zenoti uses this setting to trigger follow-up reminders and rebooking suggestions.

  • Series Packages:

    • Introduce packages of 6 or 12 waxing sessions (e.g., “12-month Smooth Plan”) to lock in recurring visits.

    • This not only helps guests commit but also simplifies tracking package usage.

2. Get Discovered & Capture Attention (Marketing)

  • Identify Lapsed or Irregular Guests:

    • Create a segment in Zenoti for female guests who availed a waxing service in the past 3–6 months but haven’t revisited as per their expected frequency.

    • Do check if the guest has given poor feedback in the most recent visit. Address those concerns first before including into a campaign.

    • Campaign Message Example:

      “Hey [First Name], i t’s time for your next waxing session — book now and enjoy 10% off this week!”

  • Campaign Strategy:

    • Send automated reminders every 4 weeks after a guest’s last waxing appointment. There is no need to add discounts here on a regular basis.

    • Highlight benefits of regular waxing — smoother skin, less growth, better results.

  • Membership-based Promotion:

    • Create “Waxing Loyalty Club” memberships — offering small savings for consistent monthly visits.

3. Making your Booking Easy and Effective

  • Rebooking at Checkout:

    • Enable the rebook option for waxing services in Zenoti POS.

    • Front desk prompt example: “Would you like me to book your next appointment four weeks from now?”

  • Automated Reminders:

    • Configure Zenoti’s Smart Campaigns to send reminders 25–30 days after the guest’s last waxing visit.

    • Use email, SMS, and CMA push notifications for maximum visibility.

4. Improve Online Presence

  • Webstore Banners:

    • Add banners such as “Stay Smooth All Year – Book Your Monthly Waxing!”

    • Highlight loyalty perks or packages for frequent visitors.

  • CMA Push Notifications:

    • Send messages like “It’s been 4 weeks since your last waxing session — your smooth look awaits!”

  • Email Personalization:

    • Use Zenoti’s dynamic fields to include last service date and stylist name in emails for a personal touch.

5. Employee Management

  • Track Staff Recommendations:

    • Use Zenoti’s “Employee KPI Report” to track Rebooking % to measure how effectively therapists encourage follow-up appointments.

  • Staff Incentives:

    • Reward staff with bonuses for achieving consistent rebookings on waxing services.

    • Example metric: “% of waxing guests rebooked within 4 weeks.”

  • Training on Guest Communication:

    • Train therapists to educate guests on why monthly waxing helps maintain results and reduces discomfort.

6. Retain, Reward and Manage Guests

  • Loyalty Program Optimization:

    • Award bonus points for consistent monthly visits (e.g., “Complete 6 consecutive months of waxing and earn 200 bonus points!”).

  • Recurring Appointment Setup:

    • Offer Recurring Appointments for loyal waxing guests through Zenoti recurring booking functionality.

  • Special Membership Add-ons:

    • Include waxing credits in broader beauty memberships to ensure steady frequency.

  • Reactivation Offers:

    • For guests missing multiple months, send reactivation messages with small perks (e.g., “Come back this month and enjoy a free underarm wax!”).

7. Track, Measure & Scale with Reports and Dashboards

Key Zenoti Reports to Use:

  • Guest Visit Frequency Target Segment:

    • Create a target segment such as Guests who visited less than or equal to 8 times per month in the last 12 months from the category Waxing.

  • Service Sales by Category Report:

    • Track waxing service volume trends month-on-month.

  • Rebooking Rate Report:

    • Identify how often waxing guests rebook immediately after service.

  • New vs. Repeat Guest Report (for Waxing):

    • Check how many waxing guests are returning versus first-timers.

  • Campaign Effectiveness Report:

    • Measure success of your reminder and “We Miss You” campaigns for waxing services.

  • Membership Usage Report:

    • Track redemption of waxing services under memberships or series.

Contingency Plan (If things don’t go as expected)

  • If reports show inaccurate frequency data, check for missing service tags or incorrect category mapping.

  • If campaigns don’t drive repeat visits, adjust timing (e.g., send reminders 3 days earlier).

  • If rebooking rates remain low, re-train staff on scripting and checkout rebooking practices.

Mitigation Plan (If things go wrong)

  • Offer “Waxing Revival Week” promotions for guests inactive for 45+ days.

  • Bundle waxing with other high-frequency services (e.g., waxing + threading combo).

  • Send personalized check-in messages from favorite therapists to lapsed guests.

  • Review pricing or scheduling flexibility if guests cite cost or time as reasons for skipping sessions.

New product stock requirements

There is a new product being launched by my vendor. How do I estimate how much to order for the first few months till I get sufficient guest history? 
Business Problem

A new product line is being launched by the vendor, and the business needs to decide the initial order quantity. Since there is no sales history for this product, over-ordering can lead to excess inventory and wastage, while under-ordering could cause stockouts and missed revenue opportunities. The goal is to use Zenoti’s data and operational insights to estimate initial demand based on historical trends, related product sales, and service usage patterns.

Business Conditions

  • The business uses Zenoti Inventory Management.

  • All existing retail and backbar products are categorized correctly in Zenoti.

  • The salon/spa tracks service-product associations (for color, facials, etc.).

  • Vendor lead times and minimum order quantities are known.

  • Staff are trained in using Zenoti Inventory and Purchase Order modules.

Zenoti Solutions
Enhance your Master/Admin Management

  • Classify the New Product Properly:

    • Create the product in Zenoti under the correct category (e.g., Hair Care → Serums).

    • Tag it as New Launch to enable easier tracking and reporting later.

  • Link Products to Services (if applicable):

    • If the product is used in a service (e.g., hair color, treatment cream), associate it with that service in Zenoti.

    • This will help estimate usage per service frequency.

  • Determine Comparable Products:

    • Identify similar SKUs from the same or related category (e.g., similar size/color/treatment type).

    • Use their historical sales and consumption data as benchmarks.

    • Check if this new product being introduced will cannibalize an existing product. Adjust the order quantity of the existing product, if required.

Get Discovered & Capture Attention (Marketing)

  • Pre-launch Campaigns to Gauge Interest:

    • Run a “Coming Soon” campaign for loyal guests via Email/SMS.

    • Offer pre-booking or product reservation to measure potential demand.

    • Example:

      “Be the first to try our new [Product Name]! Limited stock available — reserve yours now.”

  • In-salon Teasers:

    • Promote the product on mirrors, reception counters, and CMA banners to capture early interest.

  • Employee Trials:

    • Allow a small internal batch for staff usage. Track staff enthusiasm and feedback — this is a strong indicator of guest acceptance.

    • Ask the stylists to list out their regular guests who might be interested in this new product.

Making your Booking Easy and Effective

  • Service Association Tracking:

    • For service-linked products (e.g., color, treatment add-ons), use Zenoti to record product consumption per service.

    • Example: If “Keratin Serum X” is used for every “Smoothening Service,” check historical smoothening frequency.

  • Product Upsell at POS:

    • Create a prompt in POS for stylists to recommend the new product after a related service.

    • Track conversion rate over the first few weeks — this data will refine your reorder forecast.

Improve Online Presence

  • Webstore/CMA Listing:

    • Add a dedicated “New Launch” section with high-quality images and clear product benefits.

    • Encourage online pre-orders:

      “Limited launch stock — order yours now!”

  • Push Notifications:

    • CMA Message Example:

      “New arrival! Get your hands on the latest [Product Name] before it sells out.”

  • Social Media Buzz:

    • Share educational content: product benefits, ingredient highlights, and stylist testimonials.

Employee Management

  • Stylist and Therapist Education:

    • Train staff on the new product — usage, benefits, and ideal guest profile.

    • Enable confident recommendations at POS and service consultations.

  • Employee Incentive Programs:

    • Reward staff for first-month product upsells to drive trial and generate early data.

    • Example: “Sell 5 units of [Product Name] and earn a ₹500 bonus.”

Retain, Reward and Manage Guests

  • Sampling Program:

    • Offer product samples to top-tier loyalty members. Vendors may have sample trial packets of smaller size.

    • Track conversion rate from sample to purchase to predict wider acceptance.

  • Feedback Collection:

    • After purchase, trigger automated feedback requests in Zenoti to assess guest satisfaction.

  • Cross-sell with Services:

    • For example, bundle new hair serum with “Post-Color Care Packages.”

    • Use Zenoti’s service bundle setup for these combinations.

Track, Measure & Scale with Reports and Dashboards

Step 1: Estimate Initial Demand Using Comparable Data

  • Use the Product Sales Report to find average monthly sales for similar products (e.g., same brand or category).

    • Formula:

      (Average Monthly Units Sold for Similar Product) × (Estimated Adoption Rate)

    • For new product adoption, assume an Adoption Rate: For example

      • 20–30% adoption in month 1

      • 40–50% adoption in month 2–3

Step 2: Adjust for Service Usage (if applicable)

  • Use the Service Consumption Report to see how often related services are performed monthly.

  • Estimate per-service product consumption (e.g., 50ml per service × 100 services = 5L/month).

Step 3: Finalize Initial Order

  • Combine estimates from both product sales and service usage to determine safe starting inventory.

  • In case there is a similar existing product, estimate the sales due to guests upgrading from the existing product

  • Add 10–15% buffer stock for launch excitement or marketing campaigns.

Step 4: Monitor and Refine

  • Review these Zenoti Reports weekly during the first 8 weeks:

    • Product Sales Report – track daily and cumulative sales. Calculate Rate of Sale per week and see the tre

    • Inventory Consumption Report – for service usage volume.

    • Product Order Report – track reorders and avoid overstocking.

    • Campaign Effectiveness Report – if linked to promotions.

Contingency Plan (If things don’t go as expected)

  • If sales are slow:

    • Run staff demo days or bundle the product with popular services.

    • Offer introductory discounts or loyalty redemption options.

  • If stockouts occur:

    • Use Zenoti’s Low Stock Alerts to trigger auto-purchase requests earlier.

    • Prioritize reorders of top-moving SKUs.

  • If guest interest is low:

    • Collect feedback via stylists or surveys to identify hesitation (price, awareness, usage).

Mitigation Plan (If things go wrong)

  • If overstocked, create “Gift with Purchase” bundles or use products for in-salon treatments to reduce excess.

  • If feedback indicates product mismatch, request vendor exchange or convert retail units for internal service usage.

  • Conduct a post-launch review in Zenoti after 60 days to recalibrate reordering patterns.

  • Continue adjusting reorder points using real usage data as the guest history builds.

Spread out customers

How do I spread out my customers during the entire day rather than only during peak times
Business Problem

Most of our guest bookings happen during peak hours (for example, 4 PM to 8 PM), resulting in underutilized staff and rooms during the rest of the day. We want to distribute guest appointments more evenly throughout the day to optimize resources and reduce idle time.

Business Conditions

  • The business has a front desk or reception team managing walk-ins and appointments.

  • The business uses Zenoti for online booking and POS.

  • The business has Email/SMS marketing credits available for targeted communication.

  • The business has at least one service type that can be promoted during off-peak hours (e.g., quick services like threading, blow-dry, facials, etc.).

Zenoti Solutions
1. Enhance your Master/Admin Management

  • Create Time-based Pricing:

    Set up differential pricing in Zenoti (off-peak discounts, early bird pricing, or happy hour offers) using “Price by Time of Day” in the service setup.

    Example: 10% off all haircuts between 10 AM and 2 PM.

  • Introduce Off-Peak Packages:

    Create exclusive service or series packages redeemable only during specific time slots (e.g., “Weekday Glow Facial Package – valid 10 AM–3 PM”).

  • Promo Packages & Vouchers:

    Launch gift cards or vouchers for off-peak usage to encourage early bookings and prepaid commitments. Predefined GC: Offer giftcards that encourage weekday usage — e.g., “5 facials for the price of 4 if you redeem on a weekday” or Buy a $100 GC and get extra $20 bonus GC for the purchaser to use. While Zenoti doesnt have configurations to restrict “weekday redemption only” you can manage this outside the system based on the below recommendations-

    • Put a front desk friendly name for the package or GC like “Weekday bliss - 5 Facials for price of 4” Or “Weekday Giftcard 100+20”

    • Educate/train and inform the front desk to restrict redemption based on the name

2. Get Discovered & Capture Attention (Marketing)

  • Segment and Target Guests:

    • Identify guests who have booked both-- during peak and off-peak hours.

    • Identify guests who usually book in peak hours.

    • Identify guests who haven’t visited in the last 60 days.

    • Create custom segments promoting off-peak benefits.

  • Automated Campaigns:

    • Send targeted Email/SMS campaigns highlighting “Quiet Hour Specials.”

    • Example subject lines:

      “Skip the rush – enjoy 15% off before 3 PM!”

      “Unwind early, save more – book now for our calm morning slots!”

  • Highlight Offers:

    Use Zenoti’s announcement bar or side panel in the webstore to display “Off-Peak Deals.”

  • Social Media Integration:

    Use Zenoti’s Facebook/Instagram integration to post about weekday or early-hour specials.

3. Making your Booking Easy and Effective

  • Online Booking Optimization:

    Use Zenoti Webstore to display off-peak availability more prominently with banners or pinned offers.

  • Waitlist Utilization:

    If a guest requests a peak-hour slot, prompt the front desk to offer an off-peak alternative highlighting the discount being offered or add them to a waitlist with an incentive.

  • POS Prompt for Rebooking:

    When guests check out, prompt the front desk to suggest rebooking for off-peak hours with a small incentive.

4. Improve Online Presence

  • Customer Mobile App (CMA):

    Display “Off-Peak Special” banners or tiles in the app homepage.

    Encourage push notifications via CMA for last-minute slots (“Book your 11 AM facial now & save 15%”).

  • Google Reserve & Online Listings:

    If enabled, highlight time-based discounts on Google listings to attract spontaneous off-peak bookings.

5. Employee Management

  • Smart Scheduling:

    Use Zenoti’s employee scheduling module to align staff availability with off-peak demand (e.g., rotate breaks or stagger shifts).

  • Staff Incentives:

    Set up commissions or bonuses for staff driving off-peak bookings or upselling guests to those slots. Track these through Appointment Details Report

6. Retain, Reward and Manage Guests

  • Loyalty Points:

    Offer extra loyalty points for guests booking during off-peak hours.

    Example: Double points for weekday morning visits.

  • Membership Benefits:

    Structure memberships to include credits usable during off-peak times for bonus value.

  • Referral Program:

    Reward members who refer friends that book off-peak appointments. For example, a guest could suggest a Stay-at Home Mother who is more likely to visit during Off -Peak time

7. Track, Measure & Scale with Reports and Dashboards

  • Reports & Dashboards to Use:

    • Appointment Details Report – to track appointment distribution across time slots.

    • Campaign Effectiveness Dashboard – to track booking sources for off-peak promos.

    • Master Employee Metrics – to monitor which stylists have low utilization

    • Analytics Express: For quick visualization of off-peak performance improvements.

Contingency Plan (If things don’t go as expected)

  • If off-peak offers don’t drive bookings, review service selection and pricing attractiveness.

  • If customers still prefer peak hours, increase incentives slightly (e.g., add complimentary add-ons instead of discounts).

  • If marketing campaigns underperform, check audience segmentation and message timing.

Mitigation Plan (If things go wrong)

  • Conduct staff retraining on how to promote off-peak slots effectively.

  • Introduce “Walk-in Specials” for slow periods to attract nearby customers.

  • Use feedback forms to understand why guests avoid certain hours (convenience, commute, lighting, etc.).

  • Adjust your scheduling and campaigns based on learnings from reports for the next cycle.

  • Realize that some guests will never shift to off peak timings. Similarly, if the center is located in a primarily office area, very few long duration services will be done in the morning off peak hours.

In this section: