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Net Retail Sales

Net Retail Sales in ezPulse represents the total revenue generated from product item types after accounting for discounts, loyalty redemptions, and refunds. It shows the true value of retail transactions that the business retains after all deductions, making it a direct indicator of your retail performance. 

This metric excludes any service or membership sales and focuses solely on products sold to guests, such as shampoos, conditioners, or other retail items.

Example: Imagine your business sold three retail products during the day, a shampoo for $40 with a $5 discount, a conditioner for $50 with a $10 loyalty redemption, and a hair serum for $80 with a $20 refund.

  • The shampoo contributes $35 ($40 - $5 discount)

  • The conditioner contributes $40 ($50 - $10 redemption)

  • The serum contributes $60 ($80 - $20 refund)

Adding these together gives: $35 + $40 + $60 = $135 

This means your Net Retail Sales $ for the day is $135, representing your actual earnings from all product sales after applying discounts, loyalty redemptions, and refunds.

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