Campaigns and coupons

Marketing campaigns in Zenoti are a combination of a discount, cashback, or loyalty points offer associated with a particular target segment. Campaigns allow you to offer discounts, cashback, or loyalty points on invoices to guests and can also be used to send personalized marketing offer messages to clients directly in the form of SMS or Emails.

Campaigns in Zenoti can be of the following types:

What set up is required before creating a campaign?

Since campaigns can combine a discount with a target segment, first create the discount, then the target segment, and finally, create the campaign.

In Zenoti, you can create campaigns at both, the organization level and at the center level. This article explains how campaigns work in Zenoti - assuming the Marketing Managers at the organization and center level have all the required permissions.

Scenario 1: Campaign created at the organization level

If a campaign is created at the organization level, only the Marketing Manager at the organization level can edit it.

Once the campaign is created, the Marketing Managers at other centers can view this campaign and can add their respective centers to it. However, they cannot edit any of the other details of the campaign (such as the target segment or the name of the campaign).

Therefore, if the Marketing Manager of center B sees this campaign, and wants to add her center to it, she can do so. Assume that the Marketing Manager of center B adds her center to this campaign. Now, the campaign is available at both centers, center A and B.

Scenario 2: Campaign created at the center level

If a campaign is created at the center level (center C), the Marketing Manager at the same center (center C) can edit it.

The Marketing Manager at the organization level can also edit this campaign.

Assume that the Marketing Manager at the organization level now makes this campaign (created at center C) available at another center (center D).

Now, the Marketing Manager at center D can also edit the campaign.

Scenario 3: Campaign created at the zonal level

If a campaign is created at the zonal level, only the Marketing Manager at the zonal level can edit it.

Ever wondered how to measure the success of an ad or a promo you have advertised in most watched TV channels, most heard radio channels, or coupon books? Zenoti can do its bit in tracking your media promotions. Before going into the details, let's brush up a little on the basics.

What's a media campaign?

Media campaigns are the promotions (promos) or campaigns you launch for a wider audience. They are publicized through newspapers, Bluebook, radio, television channels and social media such as Facebook and Twitter.

The goal of a media campaign is to attract new visitors to your outlets. You could plan a media campaign for a local center or across all your centers.

Zenoti for Media Campaigns

In Zenoti, you can create a record of the media promotions you are launching to the outside world. You can roll out the offers to guests when invoice is raised using Zenoti (from the Webstore or by the front desk).

The media campaigns in Zenoti does not send out SMS/Emails to your guests. It helps you track the effectiveness of your campaign and revenue earned.

Social Media Campaign - You could post your media campaign on your Facebook page and also tweet about it in your Twitter account.

Steps to create a media campaign

Follow these steps to create a media campaign.