Improve product collections
You can also sell retail products online making the entire refill process – from email to purchase – easy for the customer. Sell products on Webstore and CM through Shopify. Zenoti has seamless integration with Shopify, where for every purchase on Shopify, inventory levels are updated in real time.
Guests typically check their receipts, even if only for a cursory look, which makes your receipt an effective marketing vehicle. Use a dedicated real estate on your receipt to print a coupon that promotes a retail product relevant to the service the guest took. For example, if a guest comes in for hair service and did not purchase any retail, print a coupon that encourages a retail sale for a color-protective shampoo or hair moisturizing serum. You can make the coupon valid for the same visit or for the next visit. You can also use coupons to cross-sell services. For example, for a guest who comes in for hair services but never tried a pedicure, you can promote that. With Zenoti, You Can: Set up the system to print ‘smart’ coupons for each guest. That is, each guest will receive promotions that are tailored to their visit and purchase history.
Memberships can be a predictable revenue source and help increase customer loyalty. Typically, membership benefits include your most popular services bundled together for a discounted price, or a special membership discount on services. Consider adding retail to your membership benefits.
Loyalty programs are used to reward and encourage specific behaviors from your guests. Award points for every retail purchase. If you want to award points for total dollar spend as well, highlight retail by awarding more points. For example, if you award 10 points for every dollar spent on services, award 15 points for retail purchases. Encourage guests to try your retail by restricting loyalty point redemption to retail. This is a great way for guests to try something new without making the investment themselves.
While enforcing service providers to make product recommendations is more of an operational responsibility, it is important to recognize that your providers will be your best sales people. Some providers are better than others at consistently recommending products to every guest. But, if you can enforce every provider to recommend products with every guest, you’ll likely see your retail sales increase.
Set-up Smartkart recommendations.
Manage Stock Levels: Maintaining ‘just-in-time’ stock levels ensures that you never miss out on a retail sales opportunity because you’re out of a particular retail product. Maintaining proper stock levels starts with having key data readily available to you.
You should be able to answer questions like:
Which products are moving quickly and require replenishment?
Do I have enough retail products to fulfill sales for the next 2-4 weeks?
With Zenoti, you can access real-time stock levels at any time, receive alerts when stock is low, and run physical counts of stock with a wireless bar code scanner that makes the entire process fast and error-free.