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Aveda Benchmark Report

Caution

Disclaimer: This feature is not live yet. Content and functionality are subject to change as development progresses.

The table below provides the column names along with their short and detailed descriptions for the Aveda Benchmark Report.

Column name

Short Description

Details and Examples

Number of Service providers

Numbers of service providers at the start of the year.

Total number of service providers at the start of the year. Number of service providers at the start day of the end date year selected.  This is based on role of Therapist.

Number of same service providers

Number of same service providers at the end of the year

Total number of service providers at the end of the year. Number of same service providers currently.  This is based on role of Therapist.

Service Provider Retention

Percentage of service provider retention

Percentage of service providers who stay year on year.

Team members

Number of team members (this year)

Total number of team members at the start of the year. Number of team members at the start day of the end date year selected. This includes all active employees.

Team member retention

Percentage of team member retention

Percentage of team member who stay year on year.

New guests serviced

Total number of new guests serviced

Total number of invoices with at least one service item type and the visit is a first visit.

Existing guests serviced

Total number of existing guests serviced

Total number of invoices with at least one service item type and the visit is not a first visit.