Aveda Benchmark Report
Caution
This article is currently under revision to include the latest updates and product changes. The finalized version will be published shortly.
The Aveda Benchmark Report is a consolidated performance summary designed exclusively for Aveda salons. It provides actionable insights across employees, guests, services, products, and operational performance. With this report, salon managers and business owners can quickly evaluate key performance metrics, track retention, and identify opportunities to improve sales and productivity.
The Aveda Benchmark Report is available in the Business tab in the Reports section. If your organization does not see this report, please reach out to your Zenoti representative.
Column name | Short Description | Details and Examples |
|---|---|---|
Number of Service providers | Numbers of service providers at the start of the year. | Total number of service providers at the start of the year. Number of service providers at the start day of the end date year selected. This is based on role of Therapist. |
Number of same service providers | Number of same service providers at the end of the year | Total number of service providers at the end of the year. Number of same service providers currently. This is based on role of Therapist. |
Service Provider Retention | Percentage of service provider retention | Percentage of service providers who stay year on year. |
Team members | Number of team members (this year) | Total number of team members at the start of the year. Number of team members at the start day of the end date year selected. This includes all active employees. |
Team member retention | Percentage of team member retention | Percentage of team member who stay year on year. |
New guests serviced | Total number of new guests serviced | Total number of invoices with at least one service item type and the visit is a first visit. |
Existing guests serviced | Total number of existing guests serviced | Total number of invoices with at least one service item type and the visit is not a first visit. |
Newly service guests returning in 3 months | Number of new service guests returning within 90 days | Total number of unique new guests with at least one service item type in their invoice who return for a service within 90 days after their first visit. |
Existing service guests returning in 3 months | Number of existing service guests returning within 90 days | Total number of invoices with at least one service item type where the visit is not the first visit, and the gap between two visits is less than 90 days. |
New guest retention (%) | Percentage of new guests returning within 90 days | The percentage is calculated by dividing the number of new guests returning in 3 months by the total number of new guests, and multiplying by 100. |
Existing guest retention (%) | Percentage of existing guests returning within 90 days | The percentage is calculated by dividing the number of existing guests returning in 3 months by the total number of existing guests, and multiplying by 100. |
Service guests who pre-book (%) | Percentage of service guests who pre-book their next appointment | The percentage is calculated by dividing the number of unique guests with an invoice that includes at least one service item where the appointment date is later than the booking date, by the total number of service guests, and multiplying by 100. |
Guests who pre-book | Number of unique guests who pre-book their appointments | Total number of unique guests with invoices where the booking date is earlier than the appointment date. The invoice count is considered. |
Service guests purchasing products (%) | Percentage of service guests who also purchase retail products | The percentage is calculated by dividing the number of unique service guests who purchased retail products during the same visit (on the same invoice) by the total number of unique service guests and multiplying by 100. This metric is based on unique guest count, not invoice count. Purchases must occur on the same invoice as the service. |
Gross service sales | Total value of service sales before any deductions | Gross service sales include all service sales. This also includes all day packages. |
Net service sales | Total value of service sales after discounts and loyalty point redemptions | Net service sales are calculated as service sales minus discounts and loyalty points (as per settings). This also includes day packages. |
Service transactions | Total number of invoices that include at least one service item type | |
Service sales transactions with products | Total number of invoices that contain at least one service item type and at least one product item type | This includes day packages. |
Services per service transaction (SPST) | Average service revenue per service invoice | SPST is calculated by dividing the total service sales from invoices with services by the total number of invoices with services. Day packages are included in sales. Refund invoices with services are included in the count. For sales, refunds and redemptions are deducted. |
Haircut transactions | Total number of services delivered that belong to the haircut services category. | |
Haircut transactions (%) | Percentage of service transactions that include haircut services | The percentage is calculated by dividing the number of service transactions that include haircut services by the total number of service transactions and multiplying by 100. |
Hair color transactions | Total number of services delivered that belong to the color services category | |
Hair color transactions (%) | Percentage of service transactions that include hair color services | The percentage is calculated by dividing the number of service transactions that include hair color services by the total number of service transactions and multiplying by 100. |
Treatment transactions | Number of treatment services provided | Total number of services delivered that belong to the treatment (hair spa) services category. |
Treatment transactions (%) | Percentage of service transactions that include treatment services | The percentage is calculated by dividing the number of service transactions that include at least one treatment service by the total number of service transactions and multiplying by 100. This metric shows how frequently treatment services are upsold or bundled with hair services. |
Gross product sales | Gross product sales include all product sales without accounting for discounts or loyalty point redemptions | |
Net product sales | Total value of product sales after discounts | Net product sales are calculated as product sales minus discounts. |
Product sales (%) | Percentage of sales coming from products | The percentage is calculated by dividing total product sales by total sales and multiplying by 100. Total sales include sales from services, products, and day packages. |
Product-only transactions | Number of invoices with only product sales | Total number of invoices that include at least one product item type and no service item type. |
Retail per client transaction (RPCT) | Average product sales per invoice | RPCT is calculated by dividing total product sales by the total number of invoices. Transactions are the same as invoices. The invoice count includes all unique invoices with at least one product or service, and excludes invoices with only memberships, prepaid cards, or gift cards. |
Productivity (%) | Percentage of scheduled time spent performing services | The percentage is calculated by dividing total service hours by total scheduled hours and multiplying by 100. |
Pre-booking appointments (%) | Percentage of appointments that are pre-booked | The percentage is calculated by dividing the number of pre-booking appointments by the total number of appointments and multiplying by 100. Appointments are based on invoice count, considering only invoices where all services in the invoice have an appointment. |