Tip
The Recover Lost Customers campaign allows you to set up automated emails or text messages aimed at re-engaging customers who have become inactive. Lost customers are those who have a history of interaction with your center, such as purchasing products, availing services, or making inquiries. However, they have become inactive or disengaged for a significant period. For example, a lost customer could be someone who last visited your center over 100 days ago and does not have any future appointments scheduled.
By configuring a series of personalized emails or texts, you can target customers who were previously active but have since become inactive. These emails or text messages can include special offers, discounts, or incentives designed to entice customers back to your center.
Example
Zen Spa has noticed a decline in appointments from Lisa, who has not visited the center in the past three months. To re-engage with Lisa and encourage her return, Zen Spa initiates a targeted Always On campaign.
As part of this campaign, Lisa receives personalized emails or texts offering exclusive incentives, such as a special discount on her next visit or a complimentary upgrade to a premium service. You can configure these to be automatically sent out at regular intervals, ensuring Zen Spa remains top of mind for Lisa.
Why use this feature?
Boost your revenue by setting up a series of personalized emails or text messages. Tailor the content and timing to match each customer's past behavior and activity lapse, which will help increase customer engagement, retention, and conversion rates.
After the campaigns are configured, they are automatically sent, ensuring that the right message reaches the right customer without manual intervention, thereby saving time and ensuring efficiency for your team.
This automation increases the chances of successfully re-engaging customers, turning dormant customers into active ones and thereby recovering potentially lost revenue.
How to set up this feature?