A loyalty program is a rewards program offered by an organization to their guests as an incentive to make them spend more or to encourage them to continue frequenting their organization instead that of a competitor.
In a typical loyalty program implemented using Zenoti:
The profile of the guests availing services or purchasing products are stored in the system with a unique ID, which is usually a mobile number.
Each time a guest avails a service, purchases a product, or performs certain actions like referring a friend, "reward points" or "loyalty points" are added to the associated guests’ profile.
The accrued loyalty points can then be used by the guest to pay for services or buy products.