The Digital Adoption tab of the Benchmarks Dashboard provides data insights around online bookings.
The Digital Adoption Index is a performance indicator and is the average of all indexes on this tab. This is evaluated against all metrics, with your flagship store, for the selected time period.
Each of the following metrics have charts depicting the cumulative number, trend over time, and comparison with your flagship store.
Indicates the percentage of online bookings done by the guests. This includes bookings through the app, webstore, or through the kiosk. It does not include cancelled appointments.