The Sales Details tab provides insights around purchase and redemption of memberships, gift cards, and packages.

The Sales Index is a performance indicator and is the average of all indexes on the Sales and Sales Details tabs. This is evaluated against all metrics, with other businesses in the cohort, for the selected time period. The index's trend over time is also displayed.

Each of the following metrics have charts depicting the cumulative number, trend over time, and comparison across stores.

Metric

Description

Average Memberships Value

Average membership sale price calculated based on the total membership sales and the number of memberships sold in the specified time period.

Percentage of Members

Ratio of total guests who purchased memberships to the total number of guests.

Average Gift Card Value

Average gift card price calculated based on the total gift cards sales and the number of gift cards sold.

Percentage of gift card purchases

Ratio of total guests who purchased gift cards to the total number of guests.

Percentage of gift card redemptions

Percentage of guests who redeemed gift cards.

Average Package Value

Average package price calculated based on the total packages sales and the number of packages sold in the specified time period.

Percentage of Package purchases

Ratio of total guests who purchased packages to the total number of guests.

Percentage of Package redemptions

Percentage of guests who redeemed packages.

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