In this article, you will learn how to access the Industry Benchmarks dashboard and select benchmarking criteria to view various data insights.

To access the Industry Benchmarks Dashboard

  1. Click the Analytics icon.
    The Analytics page opens.

  2. Click the Industry Benchmarks Dashboard tab.
    Important: This tab is visible only if your business has signed up for Benchmarks by Zenoti.
    The Industry Benchmarks Dashboard opens in the Overview section, with the Benchmarking Parameters pane on the left.

  3. Select the required criteria using the Benchmarking Parameters pane to view data insights in the following tabs:

Each tab has the following data insights:

  • Performance Index: Average of all the indexes, with a score range of 1-5. This is based on percentages and calculated based on the weightage (0- 30%, 31% - 75%, 76% - 100%, 100% - 125%, < 125%).

  • Standard set of 3 charts for various metrics:
    - Cumulative number comparison
    - Trend over time
    - Comparison against the industry

Refer to the articles for the respective tabs for definitions of metrics.

Select the Benchmarking Criteria

  1. To select required criteria, navigate to the Benchmarking Parameters pane on the left.

  2. Select the following criteria from the drop-down lists.

Parameter

Description

Time Period

Year

Year for which you want to view the dashboard data.

Start Month

Starting month of the duration for which you want to view dashboard data.

End Month

Last month of the duration for which you want to view dashboard data.

Your Business

Zone name

Zone in which your business operates.

Store name

Your store's name.

Industry

Business type

Business type, that is, Spa, Salon, or MedSpa.

Business size

Number of centers in your business.

Region

Region in which your business operates.

Country name

Country in which your business operates.

State Region

Demographic region of the state in which your business operates.

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