Businesses use Zenoti to send campaigns, messages, and notifications to their customers. To prevent abusive use of this messaging platform, Zenoti ensures that messages comply with laws, guidelines, and standards of the communications industry.

Messaging Guidelines

Zenoti restricts businesses from sending the following type of messages; any entity violating the law is subjected to serious action, irrespective of receiving consent from recipients:

  • Cannabis and CBD (cannabidiol) messages - regardless of whether or not the messages explicitly contain cannabis terms, images, or links to cannabis websites

  • Prescription medication that cannot be sold over-the-counter

  • Offers for alcohol, firearms, gambling, tobacco, or other adult content

  • Message sent to recipients who are younger than the legal age of consent based on where the recipients are located

  • Fraudulent messages, harassment, hate speech, abusive, or exploitative content

  • Any malicious content such as malware and viruses are not allowed

  • Illegal, harmful, unwanted, inappropriate, objectionable, misinformation that poses a threat to the public

Policy Violation

Intentionally misspelling words or adding non-standard opt-out phrases in their messaging.

  • Sending messages across many phone numbers or emails with the intent or effect of evading abuse detection and prevention mechanisms. This is called Snowshoeing.

  • Sending any of the restricted messages (mentioned in the Messaging Guidelines section).

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