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Facebook Pixel allows you to track important user activity on your Webstore. For example, when a guest purchases a product or books an appointment, these actions can be sent to Facebook Ads and tracked as conversions. Further, these conversions can be used to measure the effectiveness of your ad campaigns and optimize them for better performance.

To track conversion using Facebook Pixel:

Step 1: Register your Webstore as a subdomain of your website

Step2: Verify your Webstore’s domain using Facebook Metatag verification option

Step 3: Set up event tracking

Step 4: Configure Aggregated events

Step 1: Register your Webstore as a subdomain of your website

For tracking to work effectively, you must use a custom domain. Using the Custom Domain setup in Zenoti, you can customize the URL of your Webstore to be a subdomain of your website domain.

For example:

  • The existing Zenoti online booking URL for SpaBliss is as follows: spabliss.zenoti.com/webstoreNew

  • SpaBliss owns the following domain:

    spabliss.com

  • The domain name can be masked, as the subdomain of the domain SpaBliss owns, to the following URL:

    booking.spabliss.com/webstoreNew

  • The masked URL internally redirects to the Zenoti booking URL.

Step 2: Verify your Webstore’s domain using Facebook Metatag verification option

After you register your Webstore in your custom domain, you must verify your Webstore domain using Facebook Metatag verification option. Verifying your business domain will ensure that there will be no immediate or future disruption to your ability to configure and track pixel events in iOS 14 devices and later.

Step 3: Set up event tracking

Zenoti allows you to track the following events using Facebook Pixel:

Standard Purchase events

A standard purchase event is a predefined visitor action that corresponds to purchase of a product, that triggers on the order confirmation page or thank you page. To track purchase events on your Webstore, you must:

1. Create a Facebook Pixel in the Events Manager page of Facebook

2. Add the Pixel ID to your Webstore

Any other standard or custom event

To track any other standard events other than purchase events, or to track custom events, you must add your Facebook pixel to your Google Tag Manager account.

Note: You can use the invoice level details exposed in data layer to capture the values. If you require any specific data, contact Zenoti, and we will incorporate it in the data layer.

Step 4: Configure Aggregated Events

In Apple devices using iOS 14 and later, apps in the App Store that engage in tracking requires a user to opt-in to allow data collection and sharing. To comply with this, Facebook has introduced Aggregated Event Measurement. To ensure that you can track web events from iOS 14 devices and later, you need to set up aggregated events for your Webstore.

Note: As Zenoti sends Purchase events, you must ensure that the purchase event is configured in your aggregated events.

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