End-to-end conversion tracking is the method of identifying the success rate of your ad campaign by tracking the user at each step of their journey. Learning how your ad campaign results in events, such as sign-ups, purchases, appointment bookings, and other key actions for your business, you can gain insights on data such as the time of visit, pages visited, and time spent on each of the web pages, referring site details (such as the web address of this site), online campaigns that bring in the most traffic and conversions, the success rate of a campaign, and the situations which led to a guest from dropping the action before an appointment was booked.
To track conversions properly in Webstore, you should be able to track the user at each step of their journey.
For example, consider this scenario.
You own a business, SpaBliss, with the following domain:
The URL to your Zenoti Webstore that is integrated with your website is:
Note: This URL is in Zenoti’s domain. It is recommended that you move Webstore to your custom domain. Using the Custom Domain setup in Zenoti, you can customize the URL of your Webstore to be a subdomain of your website domain.
A user, John, performs the following actions:
Clicks the link to your website from an advertisement and reached your domain:
Reviews the services that you offer and decides to book an appointment with you.
Clicks the Book Now button on your home page, and reaches:
Books the Gold Massage service.
Makes the payment to reach the booking confirmation page.
The conversion tracking becomes effective only if you track John’s journey of booking the service end-to-end.
Benefits of end-to-end tracking
Setting end-to-end tracking correctly ensures that:
Traffic sources get tracked accurately
For example, you can avoid the situation where you are unable to track how John reached the booking page.
Conversion events get recorded correctly
For example, John’s booking of the Gold Massage service gets registered as a conversion.
One user does not get tracked as two different users
For example, John who reached spabliss.com and John who reached your Webstore will be tracked as the same user.