Disclaimer: The links to external resources provided in this article are for informational purposes only. Zenoti bears no responsibility for the accuracy, legality, or the content of the external site or for that of subsequent links.
End-to-end conversion tracking is the method of identifying the success rate of your ad campaign by tracking the user at each step of their journey. Learning how your ad campaign results in events, such as sign-ups, purchases, appointment bookings, and other key actions for your business, you can gain insights on data such as the time of visit, pages visited, and time spent on each of the webpages, referring site details (such as the web address of this site), online campaigns that bring in the most traffic and conversions, the success rate of a campaign, and the situations which led to a guest from dropping the action before an appointment was booked.
Conversion tracking platforms supported by Zenoti
Zenoti allows tracking through two platforms:
Google Tag Manager
Facebook Pixel with Google Tag Manager
Setting up conversion tracking in Google and Facebook
To track conversions in Google and Facebook, you must first set up Google Analytics, Google Tag Manager, and Facebook Pixel.
Tracking setups provided by Zenoti
In each of these platforms, Zenoti provides two types of tracking setups:
Basic tracking using Google Analytics and Facebook Pixel
Advanced tracking using Google Tag Manager.
Important: For both platforms, we recommend setting up custom domains for the Webstore to overcome cross-domain tracking issues that affect the end-to-end tracking capabilities.
Events tracked in Webstore
Standard purchase events
By default, Webstore tracks the standard purchase events for the following flows for both Google and Facebook platforms:
Gift Card Purchase
Series Package Purchase
To track and analyze guest behavior on your Webstore after you have configured Google Analytics and Google Tag Manager, you can use this list of events tracked in Google Tag Manager. All the tags and triggers are completely compatible with your Webstore and are ready to go.