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End-to-end conversion tracking is the method of identifying the success rate of your ad campaign by tracking the user at each step of their journey. Learning how your ad campaign results in events, such as sign-ups, purchases, appointment bookings, and other key actions for your business, you can gain insights on data such as the time of visit, pages visited, and time spent on each of the webpages, referring site details (such as the web address of this site), online campaigns that bring in the most traffic and conversions, the success rate of a campaign, and the situations which led to a guest from dropping the action before an appointment was booked.

Conversion tracking platforms supported by Zenoti

Zenoti allows tracking through two platforms:

  • Google

    • Google Analytics

    • Google Tag Manager

    • Google Ads

  • Facebook

    • Facebook Pixel

    • Facebook Pixel with Google Tag Manager

Setting up conversion tracking in Google and Facebook

To track conversions in Google and Facebook, you must first set up Google Analytics, Google Tag Manager, and Facebook Pixel.

Google

Facebook

Tracking setups provided by Zenoti

In each of these platforms, Zenoti provides two types of tracking setups:

  • Basic tracking using Google Analytics and Facebook Pixel

  • Advanced tracking using Google Tag Manager.

    Important: For both platforms, we recommend setting up custom domains for the Webstore to overcome cross-domain tracking issues that affect the end-to-end tracking capabilities.

Events tracked in Webstore

Standard purchase events

By default, Webstore tracks the standard purchase events for the following flows for both Google and Facebook platforms:

  • Service Booking

  • Gift Card Purchase

  • Membership Purchase

  • Series Package Purchase

Custom events

You can use Google Tag Manager for customized tracking based on your needs. For customized tracking Google Tag Manager uses tags, triggers, and variables from dataLayers, which are virtual layers (JavaScript objects) that temporarily store data that gets generated by visitors engaging with your Webstore.

To track and analyze guest behavior on your Webstore after you have configured Google Analytics and Google Tag Manager, you can use this list of events tracked in Google Tag Manager. All the tags and triggers are completely compatible with your Webstore and are ready to go.

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