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Zenoti encourages you to review whether the BIMI framework is right for your business. The following information is part of our holistic approach to your business growth, but we cannot help you through this process or connect with vendors. These steps are for your business to take for BIMI.

  1. Set up Sender Policy Framework (SPF) and Domain Keys Identified Mail (DKIM) to authenticate your domain for all the applications that can send email from your business.

    Reach out to your Email Service Provider (ESP) for the exact process.

  2. Set up Domain-based Message Authentication, Reporting & Conformance (DMARC).

  3. Generate a BIMI record
    Generate the BIMI record for your logo.
    Note: When you’re generating a BIMI record, you must convert your logo into a .SVG file.

  4. Apply for a trademark
    Follow the instructions in this guide for the trademark process. If you’ve already trademarked your logo, ensure you have all the paperwork to prove it.

  5. Apply for a VMC (Verified Mark Certificate)
    Apply for a VMC to DigiCert. If you have multiple logos that you want to display next to specific emails, you’ll need to apply for multiple VMCs. You must renew your VMC every year.

    Important: DigiCert will go through and verify all your information — SPF/DKIM, proof of DMARC enforcement, your BIMI record, and proof of trademark. DigiCert will also have a video chat with you, to prove that you’re a human; and require that you get paperwork notarized in person, by a notary that they choose.

See Also

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