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Brand Indicators for Message Identification (BIMI) lets a business display brand-controlled logos in guests’ inboxes to emphasize authenticity. To avoid any fraudulent senders from sending emails to guests, an email with BIMI must pass the Domain-based Message Authentication, Reporting & Conformance (DMARC) protection that the business has enabled on their domain.

Why must a business use BIMI?

Recent research proves that brands using BIMI had up to a 10% increase in customer engagement. BIMI is very similar to the profile picture that you put on your social media account – it helps to identify that the message is from your business, and not a spam or from a fraudulent account.

What will BIMI work with?

Currently, BIMI works with Gmail and Verizon Media-powered email addresses (AOL and Yahoo Mail).

Is my newsletter or marketing email a candidate for BIMI?

Yes, but only if your business has a trademarked logo that is approved by one of the following offices:

· United States Patent and Trademark Office

· Canadian Intellectual Property Office

· European Union Intellectual Property Office

· UK Intellectual Property Office

· Deutsches Patent- und Markenamt

· Japan Trademark Office

· Spanish Patent and Trademark Office O.A.

· IP Australia

What do I do if I don’t have a trademarked logo?

Currently, BIMI only works with trademarked logos, and for the context of emails from Zenoti, it's the only approach available to use the BIMI framework.

If you have not yet trademarked your logo, or have no plans to do so, you can still display a logo in your emails by setting up a Gmail account and adding a logo to that account. Moreover, you can create a YouTube account with this Gmail account – so the logo appears on the Gmail account automatically.

Recommendation: To future-proof your brand, we encourage you to apply for a trademark to authenticate your identity.

See Also

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