Your online store or Webstore is one way to reach more prospective customers. Through your online stores, your guests can book services, schedule appointments, purchase gift cards for their loved ones, and even purchase products online. You can also use your online store to inform your customers about new services, deals, and discounts.
Best practices for Webstore adoption
In-store Promotions: The best place for you to promote your Webstore is inside your premises. Use signages that list the different ways your Webstore will make booking easy for your customer. Use spaces like the reception, in service areas, and behind the doors to display the signages. Add the online store links to your invoices and receipts.
Automated Voice Message: When a guest calls you to book an appointment or for any inquiry, you can use a voice message instead of the dial tone.
For example, Thank you for calling <Business name>. You can now book your appointment anywhere, anytime on our Webstore. Just go to www.spabliss.com/webstoreNew and book within seconds. Try it today!
Search Engine Optimization (SEO): Using SEO strategies, you can ensure that your online store ranks high in the search results. The following are some of the SEO strategies:
Key word optimization: Conduct a key word research and find out the most searched term for each service that you offer. Ensure that these key words are included in your service name or description. You can also look at the terms used by similar businesses that always rank on top of the search results.
Meta information: For each of your services, products, memberships, and packages, configure the catalog and ensure you add the following information.
Page Title: Enter the page title that will be used when displaying the item in the catalog.
Page titles are seen on Search Engine Results Pages (SERPs) as a snippet describing the content on a particular page, and they are considered for SEO ranking and sharing on social media.
Meta Keywords: Enter any meta keywords that are relevant for the particular item.
Meta keywords are also known as meta tags and are highlighted in Search Engine Results Pages (SERPs) when people use them in search strings. They are used when search engines rank pages to identify the specific content included on a page.
Meta Description: Enter the meta description for the item.
Meta descriptions are displayed in Search Engine Results Pages (SERPs) and help people understand the item listed on a page. Therefore, meta descriptions act as ads and encourage people to click on links.
Promotions on the website:
Smart Banner: Your website is an important medium to promote your online store. Configure smart banners on the home screen of your website for mobile browsers to inform guests about your online store.
Embed Webstore URL links: Always embed your online store URL in website promos, emails, SMS, and social posts. Whenever an email is sent to a guest, include links to your online store.
Digital Campaigns: Create campaigns on your brand’s touchless and safe online experience. Digital campaigns can be very helpful to drive app downloads if the targeting is right.
Referral Program: Zenoti has a referral program. If you have enabled the referral program, you can encourage guests to refer their friends to sign up and visit the online store. Learn more