Google Analytics helps you to analyze incoming traffic to your Webstore and CMA. For example, Google Analytics tracks the page with the most visits, the time during which most people visited your site, the geographical region your visitors are from (Example: USA, India, Australia) and number of unique visitors your Webstore or CMA has during a given day. You can use these insights to take educated business decisions to further grow your business.

Until October 14, 2020, a generation of Google Analytics (Universal Analytics) was used to measure website traffic. Recently, Google has introduced a newer version, Google Analytics 4 that will provide support for a website, an app, or both a website and app together.

What is Google Analytics 4?

Google Analytics 4 is the latest version of Google Analytics that will be the new default version of Analytics. Google Analytics 4 comes with better privacy handling and has machine learning built in to help deliver new and better insights. Google Analytics 4 is event based and allows you to set up independent streams for web and mobile. This way, your business can gather reports designed to measure metrics based on both, your website and your mobile app.

Learn more

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Impact on existing GTM integration

The only location where businesses access the data of CMA usage is in Google Tag Manager (GTM). Using GTM, customers can track key metrics such as guest behavior and access it in their Google Analytics dashboard.

As of May 2021, Google Tag Manager for Mobile (iOS and Android) does not support Google Analytics 4 property, which is just out of beta. Hence, it is still essential to include the old Google Analytics ID (Universal Analytics, Example: UA-XXXXXXXXX-X) in the Google Tag Manager Account as the new Google Analytics 4 property ID (Example: G-XXXXXXX) is not accepted in the mobile containers for GTM.

Current implementation and migration options for CMA

Here’s the current set up for businesses to view the data in their Google Analytics accounts and the impact of Google Analytics 4 on the same.

  • Current Setup: Google Analytics with Google Tag Manager Filter

  • Tools used in the current setup:

    • Universal Analytics: Customer data metrics is stored here.

    • Google Tag Manager: Customers can view data from this tool in their Google Analytics dashboard.

Migration options

Option 1: Both Universal Analytics and Google Analytics 4

  • Tools used in migration option 1:

    • Universal Analytics

    • Google Analytics 4

    • Google Tag Manager

Note: As Universal Analytics supports Google Tag Manager Mobile, you will be

able to view your data in your Google Analytics dashboard.

Option 2: Only Google Analytics 4

  • Tools used in migration option 2:

    • Google Analytics 4

Note: Google Analytics 4 does not currently support GTM mobile. You will not be

able to view your data of your mobile application in your Google Analytics

dashboard.

Recommendations

Since Google Analytics 4 properties are not supported for GTM mobile, to continue to view the events of CMA, the recommended approach to migration is GA + GA4. After you migrate to GA4, GA and GA4 will run in parallel.

Current implementation and migration options for Webstore

Here’s the current set up for our customers to view the data in their Google Analytics accounts and the impact of Google Analytics 4 on the same.

  • Current Setup: Google Analytics with Google Tag Manager Filter

  • Tools used in the current setup:

    • Universal Analytics: Customer data metrics is stored here.

    • Google Tag Manager: Customers can view data from this tool in their Google Analytics dashboard.

Migration options

Option 1: Both Universal Analytics and Google Analytics 4

  • Tools used in migration option 1:

    • Universal Analytics

    • Google Analytics 4

Note: You must add a new script in the Webstore setup.

Option 2: Only Google Analytics 4

  • Tools used in migration option 2

    • Google Analytics 4

Note: You must update the script in the Webstore setup to one with Google Analytics 4 property ID.

To update the Tag scripts in Webstore settings:

  1. From the organization level, go to Admin > Organizations > Organization > Online Booking > Webstore V2 settings.

  2. Click Analytics to expand the section.

  3. In the Google Tag Manager box, enter your Google Tag script.

Note:

  • To configure Google Analytics 4, you must create a new tag on all pages from the Google Tag Manager Platform. Learn how
    Disclaimer: This link belongs to an external site; Zenoti bears no responsibility for the accuracy, legality, or content of the external site or for that of subsequent links.

  • The purchase events will still work even without upgrading as they use "gtag" to trigger the events.

  • You should not turn off or remove the tracking code for your old Google Analytics property until GTM accepts the new GA4 property.

See also

References from third-party sites

Disclaimer: The links given below redirect you to third-party sites. Zenoti bears no responsibility for the accuracy, legality, or content of the external sites or for that of subsequent links.

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