After you create a Facebook Pixel and paste the Pixel code on your Webstore, you can start tracking the service bookings and the Thank You pages that appear after every service booking by creating custom events.
The tracked conversions and events appear on the Facebook Events Manager. This allows you to view the service name that was booked, the center name where it was booked, and other details.
While setting up the Custom Events, Facebook Pixel allows you to track the following:
Buttons on the Webstore
Specific URLs of the Webstore such as the Thank You page
In this article you will learn the steps for tracking buttons as well as the URLs of specific pages of the webstore.
To track buttons using custom events in Facebook Pixel
The following steps explain how you can track the Book Now or the Book Reservation button on the Webstore.
Navigate to your Facebook Event Manager
Your existing Facebook Pixel’s Overview tab appears.
Click the Settings tab.
3. Scroll down to the Event Setup section and click the Open Event Setup Tool.
The Setup Events pop-up appears and prompts you to enter the URL of your website.
4. Enter the URL of your Webstore and click Open Website.
Your Webstore along with a Facebook Pixel helper opens.
5. Click + Track New Button.
Facebook Pixel will identify all the available buttons on the web page and highlight those buttons.
Note: If you want to track the Book Now or Book Reservation button, you must go to the page where the button is available and then select the button accordingly.
6. Select the Book Reservation button to track.
7. On the Facebook Pixel helper, select an event that is relevant to the button.
For example, for a Book Reservation button, you may want to specify the event as a Purchase or an Initiate Checkout.
8. Select the Value and Currency options and click Confirm.
Note: If you do not want to include the value and currency information, you can select the option Don’t include value.
The Setup Complete pop-up appears on the right-hand side of your screen.
Whenever any guest books a reservation on the Webstore, the Facebook Pixel will record it as a purchase and show the same in the Facebook Event Manager.