When you add Facebook Pixel to your Webstore, it tracks service bookings and purchase of gift cards, memberships, and series packages.

In this article, we will see in the details of the events and their attributes tracked by the Facebook Pixel.

Series Package

When a guest purchases a series package on your Webstore, the “series-package” event and “series-package-invoice-price” are triggered.

The “series-package” event tracks the following attributes:

  • "Name": Name of the selected series package.

  • Id”: ID of the selected series package.

  • Center-name”: Name of the center where the series package was purchased.

  • Guest-email”: The email id of the guest who purchased the series package.

  • Guest-mobile”: The mobile number of the guest who purchased the series package.

The “series-package-invoice-price” event tracks the following attributes:

  • Center-name”: Name of the center where the series package was purchased.

  • "Sub-total": The subtotal of the invoice for the series package.

  • "Tax": The tax component in the invoice.

  • "Other-fee": The other fee component in the invoice.

  • "Total": The total amount of the invoice.

Membership

When a guest purchases a membership on the Webstore, the “membership” event and "membership-invoice-price” are triggered.

The “membership” event tracks the following attributes:

  • "Name": Name of the selected membership.

  • Id”: ID of the selected membership.

  • Center-name”: Name of the center where the membership was purchased.

  • Guest-email”: The email id of the guest who purchased the membership.

  • Guest-mobile”: The mobile number of the guest who purchases the membership.

The "membership-invoice-price” tracks the following attributes:

  • Center-name”: Name of the center where the membership was purchased from.

  • "Sub-total": The subtotal of the invoice for the membership.

  • "Tax": The tax component in the invoice.

  • "Other-fee": The other fee component in the invoice.

  • "Total": The total amount of the invoice.

  • "invoice.Price.Final": The final price of the invoice.

Gift Card

When a guest purchases a gift card on the Webstore, the “gift-card” event and "gift-card-invoice-price” event are triggered.

The “gift-card” event tracks the following attributes:

  • "Type”: The type of the gift card.

  • "Name": Name of the gift card.

  • "Template-id": Template Id of the gift card.

  • "Quantity": This is the number of gift cards purchased.

  • "Occasion-name": The occasion for which the gift card was purchased.

  • "occasion-Id": The ID of the occasion.

  • "Image-id”: The ID of the image that appears on the gift card.

  • "Recipient-name": The name of the recipient who will receive the gift card.

  • "Recipient-email": The email id of the recipient.

  • "send-Time": The time at which the gift card is to be sent.

The "membership-invoice-price” event tracks the following attributes:

  • Center-name”: Name of the center where the gift card was purchased from.

  • "Sub-total": The subtotal of the invoice for the gift card.

  • "Tax": The tax component in the invoice.

  • "Other-fee": The other fee component in the invoice.

  • "Total": The total amount of the invoice.

Service

Based on the booking type, either a “service” or “day-package” event is triggered. The pricing details are captured in the "booking-invoice-price” event.

The “service” event tracks the following attributes:

  • "Name": The name of the service booked.

  • "Id": The ID of the booked service.

  • "Center-name": The center where you booked the service.

  • "Therapist-id": The therapist selected while booking the service.

  • "Start-time”: The start time of the service.

The "booking-invoice-price” event tracks the following attributes:

  • "Guest-count”: The number of guests booked in a service. This includes the number of guests for couples booking and group bookings.

  • Center-name”: Name of the center where the service or day package was purchased.

  • "Sub-total": The subtotal of the invoice for the service or the day package.

  • "Tax": The tax component in the invoice.

  • "Other-fee": The other fee component in the invoice.

  • "Total": The total amount of the invoice.

See Also

Did this answer your question?