Google Tag Manager is an online tool that allows you to track and monitor user behavior.
You can track key metrics such as guest behavior and guest tracking. This helps you gain valuable insights about your user’s needs and preferences. It also helps you understand the overall health of your app.
For example, if you know that a particular client is looking to purchase a gift card for a loved one, you can either offer a discount on the gift card or run a Buy One Get One promotion. This is made possible by user-behavior tracking.
Refer to the following articles to use Google Tag Manager for your CMA:
- Create a new account in Google Tag Manager
Disclaimer: The above link redirects you to a third-party site (Google Tag Manager). Zenoti is not responsible for any changes to the sign up process.
- Set up Google Analytics account
- Share the Google Tag Manager IDs (Android & iOS)
Note: You must generate Google Tag Manager ids for Android and iOS individually.
For the Google Tag Manager to work, your app needs to be published on the Play Store (Android) or App Store (iOS) with the new GTM id and container info. If your app exists, then re-published it with this info.
After you configure Google Tag Manager for your CMA, you must add triggers and tags to track events.
For your convenience, Zenoti has created a preconfigured triggers and tags file that you can download and use.
- Download the respective preconfigured tags and triggers JSON file:
2. Import the preconfigured JSON file to your Google Tag Manager
Note: You must import the appropriate JSON file for each of the containers. For example, download the Android JSON file and import it in the Android container of your GTM and do likewise for the iOS container.