After you create a Facebook Event Manager account and create a Facebook Pixel, you must add the Pixel ID to your Webstore. This allows the Pixel ID to track the booking events and purchase events on your Webstore.
You can view the tracking metrics and booking events on the Facebook Event Manager.
To add the Facebook Pixel
At the organization- level, navigate to Admin > Organization > Organizations > Online Booking > Webstore V2 template.
The Webstore V2 settings page opens.
2. Scroll down and select Analytics.
The Analytics section opens.
3. In the Facebook Pixel ID field, paste the Pixel ID.
4. Click Save as Draft and then subsequently click Publish to publish your
changes. You have successfully added the Facebook Pixel ID to your Webstore.