After you create a Facebook Event Manager account and create a Facebook Pixel, you must add the Pixel ID to your Webstore. This allows the Pixel ID to track the booking events and purchase events on your Webstore.
You can view the tracking metrics and booking events on the Facebook Event Manager.
To add the Facebook Pixel
At the organization level, click the Admin icon and navigate to Organization > Organizations.
Click the Online Booking tab and click the Webstore V2 template.
3. Expand Analytics.
4. In the Facebook Pixel ID box, paste the Pixel ID.
5. Click Publish.
You have successfully added the Facebook Pixel ID to your Webstore.