Customer retention is the ability of a company to retain its customers over a period of time. As a business owner, you can use this dashboard to understand spending patterns of retained guests by the year (month on month) and also split by gender.
The Guest Spend dashboard has the following filters:
- Start Date, End Date: Use these filters to specify the date range to track details regarding appointment time at your centers. For example, which day of the week and which time of the day do guests prefer for appointments. Note: These filters apply to all the charts.
- Retention (in Days): Use this option to specify the Retention period in days such as 30, 60, 90 days.
- Zone Name: Use this option to filter all the charts based on the Zone you select.
- Centre Name: Use this option to filter all the charts by the Center you select.
- Guest Gender: Use this option to filter all the charts by Male, Female, or Not Applicable or All guests respectively.
- Guest Type: Use this filter to specify the Guest Type such as Existing Guest, New Guest, or All.
- Is Member: Use this filter to specify whether you want to see data only about guests who are members.
- Service Category: Use this option to filter based on service category. For example, if you choose hair services as the business unit earlier, you can further filter down to services such as hair spa, hair treatments, and hair replacements.
- Service Name: Use this option to filter based on name of the service - for example hair color.
Guest Retention by Average Spend
This dashboard shows the average spend of guests who are retained vs guests who are not retained for the time period you specify. This dashboard shows numbers month on month - you can hover your mouse over the line chart for further details.
As a business owner you can look at this dashboard to understand the impact on your business in terms of how much your business is potentially losing from guests who are not retained.
Guest Retention by Average Spend and Gender
You can refer to this dashboard to get insights into guests who are retained vs guests who are not retained shown by gender. You can then try to boost the sales of specific services targeted towards a gender. For example, if you find more males are not retained, you can try to focus more on male-specific services.
Average Guest Spend by Year
This line graph shows the average guest spend by year. This dashboard shows numbers month on month - you can hover your mouse over the line chart for further details. If the period you select (Start and End time in filters) is more than a year, then the data for each year appears in different colors.