When your sales or marketing teams make calls to prospective customers, you get different responses from the prospects, such as - ‘Call me back after a day’, ‘Not interested’, or ‘Tell me more’. There could be cases where prospects would disconnect your call, or the calls are redirected to voice calls.
These outcomes/responses are called ‘Call Dispositions’ in the call center terminology. In Zenoti, you can create these responses based on your need. Examples: You may create and use the following responses as call dispositions:
- Call back after a day
- Not interested
- Call Disconnected
- Redirected to Voice Call
- Blocked Number
- Do not Disturb (DnD) number
Call dispositions help sales managers gain valuable insights about the quality of leads generated by the marketing team. For example, if most of your call dispositions are ‘Not interested’ then, you quickly realize that you are targeting the wrong market. You can change your lead generation modes accordingly.
While creating an opportunity in Zenoti, you can select a call disposition to let your team know how the call progressed.
To create a Disposition:
- Ensure you are at the Organization level.
- Navigate to Admin > Categories > Opportunities > Dispositions.
The Manage Dispositions page opens.
- Click Add in the Manage Dispositions List view. The Create New Disposition page appears.
- In the Create New Disposition page, enter the details:
- Name: Enter a possible outcome of a conversation as the name of disposition.
Example: 'Call after a week', 'Interested in Ayurvedic Massages'
- Description: Specify in which scenarios the team can assign this disposition
to a sales opportunity.
- Followup Days: Enter the number of days after which you can contact the customer again.
- Click Save.
Zenoti saves the disposition.
The disposition becomes available in the Call Disposition drop-down list in
the Sales Opportunity page.
Note: Call Dispositions drop-down list will be available in the Sales Opportunity page only when there is at least one call disposition created in the Dispositions page.