Below is the description of all criteria and operators to build custom target segments based on offers.
Note: Offers target segment takes into consideration redemption of these four types: Discount, Deferred discount, Cashback coupons, and Custom coupons.

Criteria: Redemption Count
Operators: Between; equal to; less than; more than
Description: Targets customers based on the number of offers they have redeemed. Select an operator and type the number. For example, if you select between, and then enter 3 and 5 in the boxes that appear, the system includes all the guests who have redeemed between 3 and 5 offers (3 or 4 or 5). 

Criteria: Redemption Count by Time
Operators: between; equal to; less than; more than
Description: Targets customers based on how many offers they have redeemed in a specific time in the past. Select an operator, type the number of offers, and from the list that appears below the box, select a time period. For example, if you select between, enter 3 and 5 in the boxes that appear, and then select 1 year as the time period, the system includes all the guests who have redeemed 3 to 5 offers in the last one year (3 or 4 or 5 offers).  

Criteria: Total Redemption Value
Operators: Between; equal to; less than; more than
Description: Target guests based on how much they saved by redeeming Discounts, Deferred discounts, Cashback coupons, and Custom coupons. Select an operator and type the value. For example, if you select between, and then enter 300 and 500 in the boxes that appear, the system includes all the guests who have saved between $300 and $500 by redeeming offers.

Criteria: Total Redemption Value by Time
Operators: Between; equal to; less than; more than
Description: Target guests based on how much they saved by redeeming Discounts, Deferred discounts, Cashback coupons, and Custom coupons in a specific time period. Select an operator, type the value, and select a time period from the list that appears. For example, if you select between, enter 300 and 500 in the boxes that appear, and then select 1 year as the time period, the system includes all the guests who have saved between $300 and $500 by redeeming offers in the last one year. 

See Also

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