Below is the description of all criteria and operators to build custom target segments based on customer demographics.

Note: The Loyalty Points target segments work only when Tiered Loyalty Program is enabled for your organization.

Criteria: Tier
Operators: Between; equal to; less than; more than
Description: Targets customers based on their Loyalty Points tiers. After you select an operator, do the following:

  1. Select a time frame: Enter a time frame for your target segment in terms of days, weeks, or months.
  2. Select sub-operator for the tier:
  • is: opens a new list from which you can select the tier. This rule lets you target customers who belong to the selected tier in specified time period. For example, if you select equal to as the operator, 1 month for the time period, and Any for the tier, it includes all the guests who were in any tier exactly 30 days back.
  • is not: opens a new list from which you can select the tier. This rule lets you target customers who do not belong to the selected tier in specified time period. For example, if you select equal to as the operator, 1 month for the time period, and Any for the tier, it includes all the guests who were not in any tier exactly 30 days back.
  • upgraded from: opens two new lists from which you can select the past and the current tiers of the customer. This rule lets you target customers who got upgraded from a specific tier to another tier in the selected time period. For example, if you select equal to as the operator, 1 month for the time period, and Gold and Platinum for the tiers, it includes all the guests who got upgraded from Gold to Platinum exactly 30 days back.
  • upgraded to: opens a new list from which you can select the tier. This rule lets you target customers who were upgraded to the selected tier in specified time period. For example, if you select equal to as the operator, 1 month for the time period, and Gold for the tier, it includes all the guests who were upgraded to the Gold tier exactly 30 days back.
  • downgraded from: opens two new lists from which you can select the past and the current tiers of the customer. This rule lets you target customers who were downgraded from a specific tier to another tier in the selected time period. For example, if you select equal to as the operator, 1 month for the time period, and Platinum and Gold for the tiers, it includes all the guests who got downgraded from Platinum to Gold exactly 30 days back.
  • downgraded to: opens a new list from which you can select the tier. This rule lets you target customers who were downgraded to a selected tier in a specified time period. For example, if you select equal to as the operator, 1 month for the time period, and Gold for the tier, it includes all the guests who were downgraded to the Gold tier exactly 30 days back.

See Also

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