Below is the description of all criteria and operators to build custom target segments based on customer demographics.

Criteria: Age

Operators: Between; equal to; less than; more than; not equal to

Description: Targets customers of a certain age or age range. Select an operator and type the age. 

Example: if you want to target customers aged between 30 and 45, do the following:

  • Select the between operator
  • Enter 30 in the first box and 45 in the next

Criteria: Anniversary
(applies only to Always On campaigns)

Operators: Between; between months; equal to;in month

Description: Targets customers based on when their marriage anniversary is.

Select an operator and select a time frame. For example, if you want to target all the customers whose marriage anniversaries are within the next two months, select the between operator, and select 0 months and 2 months from the lists.

If you select the in month operator, you need to select a month to target customers whose marriage anniversaries are in that month. 

Criteria: Birthday

Operators: Between; between months; equal to; in month

Description: Targets customers based on when their birthday is.

Select an operator and select a time frame. For example, if you want to target all the customers whose birthdays are within the next two months, select the between operator, and select 0 months and 2 months from the lists.

If you select the in month operator, you need to select a month to target customers whose birthdays are in that month. 

Criteria: City

Operators: Equal to; not equal to

Description: Targets customers based on their city as per their guest record. Select an operators and type the name of the city in the text box. If you select equal to, the system includes all the customers who live in that city, and in case of not equal to, the system removes all the guests from the city you enter. 

Criteria: Country

Operators: is; is not

Description: Targets customers based on their residing country as per their guest record. Select an operators and click the name of the country from the list. If you select is, the system includes all the customers who live in that country, and in case you select is not , the system removes all the guests from the country you enter.  

Criteria: Creation date

Operators: Between; equal to; less than; more than; not equal to

Description: Targets customers based on when their record was entered in your system. Select an operator and then select a time frame from the list of options. For example, if you select between and select 3 months and 6 months for the time frame, the system includes all the guests whose records were created between 3 and 6 months back from the current day.

Criteria: Gender

Operators: All; female; male; not provided

Description: Targets all the customers in your system, or customers of a specific gender. You can also target customers who haven't specified their gender by select the Not provided operator.

 

Criteria: Nationality

Operators: Is; is not

Description: Targets customers based on their nationality. Select an operator and click the name of the country from the list. If you select is, the system includes all your guests who are nationals of the selected country, and in case you select is not, the system removes all the guests from the country you select. 

Criteria: PIN Code

Operators: Equal to; not equal to

Description: Targets customers based on the PIN or Zip code of their address. Select an operator and type the PIN code in the box. If you select equal to, the system includes all the customers who live in that PIN Code, and in case of not equal to, the system removes all the guests from that place. 

Criteria: Referral Source

Operators: Is; is not

Description: Targets customers based on their referral source. Select an operator and then select a referral source from the list that appears. If you select is, all the customers from the referral source you select are included in the target segment, and if you select is not, customers from the selected referral source are removed from the target segment.

Note: If you create a target segment with the Referral Source as Tier Member, and further use it in a campaign/discount, you must be aware of the following:

  • Zenoti only checks if the guest is referred by a tier member (the referrer must be a tier member at the time of referral and not necessarily at the time of execution of the target segment).
  • You can use the target segment to give the new guest who is referred a discount (by means of a campaign/discount and by setting max redemption per guest as 1 (to ensure that the discount is used only once)). 

Criteria: State

Operators: Is; is not

Description: Targets customers based on the state in their guest record. Select an operator and then select a country and a state from the lists that appear. If you select is, the system includes all the customers who live in the selected state, and in case you select is not , the system removes all the guests from the state.  

Criteria: Tag

Operators: in

Description: Target the guests based the tags applied to them. Select the operator and then click in the box that appears. From the list of tags that pop up, select one or more tags. 

Criteria: Tag Marked (applies only to Always On campaigns)

Operators: in

Description: Target the guests based on the tags applied to them a specified number of days back. Select the operator, click in the box and select a tag. In the box below that, enter the number of days, so the system includes only those guests who were given the selected tags exactly the specified number of days ago.

See Also

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