Guest Retention in Guest Retention Reports is the number and percentage of guests who availed a service at your center during a specified time period, and came back to avail another service at a future date. 

Example: Consider the following selection in the filter criteria of a retention report:

  • Time Period: 15th September to 25th October
  • Retention Period: 60 days

When you generate a report with the above selection, guest retention details for two months (September and October) are generated as follows:

Guest retention for September

  1. As the first step, Zenoti considers all appointments (with status closed) made by your guests at your center between 15th and 30th September.
  2. As the second step, Zenoti checks if any of the guests considered in the previous step, have an appointment (with status as closed) in the next 60 days (from 1st October to 29th November).
  3. All the guests who had an appointment between 15th and 30th September and took another appointment between 1st October and 29th November, are reported as retained guests for the month of September.

Guest retention for October

  1. As the first step, Zenoti considers all appointments (with status closed) made by your guests at your center between 1st October and 25th October.
  2. As the second step, Zenoti checks if any of the guests considered in the previous step, have an appointment (with status as closed) in the next 60 days (from 26th October to 24th December).
  3. All the guests who had an appointment between 1st October and 25th October and took another appointment between 26th October and 24th December, are reported as retained guests for the month of October.
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