Disclaimer: From October 8th 2020, this feature is generally available (GA) for all businesses.
With the referral marketing feature of Zenoti, you can allow your guests to refer their friends or family to any of the services that you provide. This is a faster way to acquire new customers and you can capitalize on positive feedback from your existing guests.
After you configure the Referral Program for your organization, you must also configure it to be available for your guests who book online. This allows your guests to directly refer their friends and family by sharing a Promo Code and an Invitation Link.
Before You Begin
- You must enable Referral Marketing for your business and configure the discounts and the rewards.
To enable the Referral Program
- At the organization-level, navigate to Admin > Organization > Organizatons > Online Booking > Webstore V2 template.
- Scroll down to locate the Referral Program and click to expand.
3. You must configure the following sections:
- Referral Page:
i. Menu Title: Enter the text for the title of the Referral Page. This title will appear as a section on the guest profile.
ii. Promotion Header: Enter a text that will appear on the header of the Referral Program page of the guest profile.
iii. Promotion Description: Enter a brief description of the Referral Program. This description will appear below the Promotion Header text.
iv. Referral Page Image: Upload an image that will appear on the Referral Program page of the guest profile. The resolution of the image should be 480 x 350 pixels and should be less than 500 KB in size.
v. “How it Works” - Steps and Description: Enter three steps on how your guests can send a promo code and how they receive the credits for successful referrals. You must write the step title and its description.
vi. Terms and Conditions Link: If you have an existing Terms and Conditions URL, enter the URL here.
Check the following image for a quick reference:
- Promotion Banner:
i. Banner Image: Upload a banner image that will appear on the home page, on the Appointment Confirmation page, and on the Feedback Confirmation page of the Webstore. The image should be of 480 X 300 pixels and should be less than 500 KB.
Note: The idea of this banner is to catch the attention of your guests and encourage them to refer their friends and family to your services. In light of this, it is recommended to make the banner attractive by combining text and images.
A sample promotion banner image:
- Landing Page:
Note: The configuration of this landing page is critical as new guests form their first impression through this page. Ensure that this page captures the attention of the new guests.
i. Background Image: Upload an image for the background of the landing page.
ii. Landing Page Header: Enter a header title for the landing page. The resolution of the image should be 1440 X 480 and should be less than 500 KB.
iii. Brief Description: Enter a brief description of what the guest needs to do on this page.
iv. Button Text/Action Text: Enter a label for the button present on this page.
v. “How it Works” - Steps and Description: Enter the three steps on how your new guests claim their rewards.
A sample Referral Program landing page:
4. Click Publish.
The changes you make are saved and are live on your Webstore.