Telecom Consumer Protection Act (TCPA) regulates telemarketing calls, auto-dialed calls, pre-recorded calls or messages, text messages, and unsolicited faxes to consumers in the United States.
This regulation requires your guests to provide their consent before you use their phone number to send any text messages with marketing info.
Webstore allows your guests to provide consent to receive marketing info when they create their guest profile. If guests do not give consent while creating the profile, Zenoti assumes that the guests do not want to receive any marketing texts.
You can take the consent of your guests by displaying a marketing consent text message on the Webstore.
Note: This is applicable for new guests creating their profiles on the Webstore. For existing guests, the preferences they set when they created their profile, apply.
To make marketing consent text appear on the Webstore (when guests create their profile)
- Ensure that you are at the organization level.
- Navigate to Admin > Organization > Organizations > Catalog > Simple Template > Go To Settings.
Catalog settings page opens.
- Scroll down to General settings.
- Locate Marketing Opt-in Consent.
- Enter the HTML code for the consent text message.
Example: I would like to sign up to receive text updates and promotions from Spa Bliss.
- You can do any of the following:
a) Save as Draft: Select this option to save all the settings. This will not publish the settings.
b) Preview: Select this option to preview all the configured settings.
c) Publish: Select this option to publish all the configured settings.
Marketing consent text is visible on the Webstore when you click Publish. When guests sign up to create a profile on the Webstore, they will see the consent message as follows.
To change the marketing communication preferences
Webstore also allows your guests to change their preferences to receive marketing communication.
Your guests need to do the following in order to edit their preferences:
- Log in to the Webstore.
- Click the guest profile icon.
User Profile Summary page opens.
- Click Edit Profile.
Editable profile page opens.
- Set the preferences for Marketing Communications.
- Click Save.
The Marketing Communications preference is saved.
Refer to the screenshot below.