As a business owner, it is a good idea for you to know which category of services are more popular with guests and which ones don’t attract as many bookings. You can then take other business decisions once you gain these insights. 

For example, if a service category such as Nails is not doing well, you may think of running some campaigns offering discounts around services in this category or you may think of discontinuing the service category altogether. Similarly, you can keep track of service categories that are doing well, and then decide whether you have enough providers to meet the demand for those services. 

Filters

The Service by Category dashboard has the following filters: 

  • Subscribe to reports using Time Period filter: The report loads based on the time period you specify. You can set the time period filter to any one of the following options:
    a) Today: If today is 14 April, Zenoti will show the report for 14th April.
    b) Yesterday: If today is 14 April, and you select Yesterday, Zenoti will show the           report for 13th April.
    c) WTD (Week to date): If today is 10 April (Wednesday), and you select WTD,             Zenoti will show the report from 8th April to 10th April. This is because, as per        Zenoti's definition, the week begins with a Monday.
    d) Previous week: If today is 16th April, and you select Previous Week, Zenoti will       show the report from the previous Monday to the following Sunday. That is,           week of 8th to 14th April. This is because, as per Zenoti's definition, the week         begins with a  Monday.
    e) MTD (Month to date): If today is 14th April, and you select MTD, Zenoti will              show the report from 14th March to 14th April. On the next day, the report will         be for 15th March to 15th April.    
    f)  Previous month: If today is 14th April and you select Previous month in this             filter, Zenoti will show the report from 1st March to 31 March.
    g) QTD (Quarter to date): If today is 14th April and you select MTD, Zenoti will             show the report from 1st Feb to 14th April.
    h) YTD (Year to date): If today is 14th April 2019 and you select YTD, Zenoti will          show the report from 14th April 2018 to 14th April 2019.
         Note
    : YTD is the default value that loads in this filter.
    i) Custom: If you select Custom, you must further specify a Custom Start Date           and a Custom End Date to get reports for the specified custom date range.

    Important
    : Use the custom start and end date filters only with the Custom option of the Time Period filter. Without the Custom option, the Custom Start Date and Custom End Date do not have any meaning. That is, though you can select custom start and end dates with say, WTD (Week to Date) or MTD (Month to Date) options, you will not notice any impact on the report. Only when you select the custom start and end dates with the Custom option, you will see reports based on custom time periods.
  • Zone Name: Use this option to filter all the charts based on the Zone you select.
  • Centre Name: Use this option to filter all the charts by the Center you select.
  • Guest Gender: Use this option to filter all the charts by Male, Female, or Not Applicable or All guests respectively. 
  • Is Member: Use this option to filter all the charts by Male, Female, or Not Applicable or All guests respectively. 
  • Guest Type: Use this filter to specify the Guest Type such as Existing Guest, New Guest, or All. 
  • Service Category: Use this option to filter based on service category. For example, you may choose hair services as the service category.
  • Item Name: Use this option to specify the name of the service. For example, if you choose hair services as the service category earlier, you can further filter down to services such as global coloring, color touch up, hair cut and blow dry, hair straightening, or hair perm. 

Service Sales by Category

Based on the filters you select, you can view details of the actual value of your sales by service category. For example, you can view service sales for Body Treatments, Hair Care, or Skin Care as a whole. 

The Service Sales by Category - Month on Month line graph shows the details for service sales by service category for each month in the time frame you specify. Each service category is represented in a different color - you can hover your mouse over the graph for further details. 

The Service Sales by Category - This tree map shows the services categories with higher sales in darker and bigger tiles. You can use this heat map as a quick reference point to find out service categories with higher sales vs service categories that are not doing so well. 

Service Count by Category

Based on the filters you select, you can view details of the actual count (units) of your sales by service category. For example, you can view service count for Body Treatments, Hair Care, or Skin Care as a whole. 

Service Count by Category - Month on Month line graph shows the details for service count by service category for each month in the time frame you specify. Each service category is represented in a different color - you can hover your mouse over the graph for further details. 

Service Count by Category - This tree map shows the services categories with higher count in darker and bigger tiles. You can use this heat map as a quick reference point to find out service categories with higher count vs service categories that are not doing so well. 

See Also

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