Analyzing guest traffic trends is essential for you to judge the health of your business. The more the footfall, the healthier your business is likely to be as more guests means more conversion into sales and revenue.

This visual gives you insights into the guest traffic numbers based on the states and the cities where your business is located. You can just point to the state/city to get further details about guest traffic. You can also zoom in our zoom out on the visuals or click the Home icon to return to the original visual.

Note: Currently, this chart applies to the US only.

Important: You can select the primary metric as Guests or Visits from the filter called Traffic Metric. 

Filters

The Guest Traffic by Geography analysis dashboard has the following filters:

  • Time Period: The report loads based on the time period you specify. You can set the time period filter to any one of the following options:  
    a) Today: If today is 14 April, Zenoti will show the report for 14th April.
    b) Yesterday: If today is 14 April, and you select Yesterday, Zenoti will show the           report for 13th April.
    c) WTD (Week to date): If today is 10 April (Wednesday), and you select WTD,             Zenoti will show the report from 8th April to 10th April. This is because, as per        Zenoti's definition, the week begins with a Monday.
    d) Previous week: If today is 16th April, and you select Previous Week, Zenoti will       show the report from the previous Monday to the following Sunday. That is,           week of 8th to 14th April. This is because, as per Zenoti's definition, the week         begins with a  Monday.
    e) MTD (Month to date): If today is 14th April, and you select MTD, Zenoti will              show the report from 14th March to 14th April. On the next day, the report will         be for 15th March to 15th April.
     f)  Previous month: If today is 14th April and you select Previous month in this             filter, Zenoti will show the report from 1st March to 31 March.  
     g) QTD (Quarter to date): If today is 14th April and you select MTD, Zenoti will             show the report from 1st Feb to 14th April.
    h) YTD (Year to date): If today is 14th April 2019 and you select YTD, Zenoti will          show the report from 14th April 2018 to 14th April 2019.
         Note
    : YTD is the default value that loads in this filter.
     i) Custom: If you select Custom, you must further specify a Custom Start Date           and a Custom End Date to get reports for the specified custom date range.

    Important
    : Use the custom start and end date filters only with the Custom option of the Time Period filter. Without the Custom option, the Custom Start Date and Custom End Date do not have any meaning. That is, though you can select custom start and end dates with say, WTD (Week to Date) or MTD (Month to Date) options, you will not notice any impact on the report. Only when you select the custom start and end dates with the Custom option, you will see reports based on custom time periods.
  • Traffic Metric: Use this filter to select your primary metric as either Guest or Visits.
    a) Guests: This is a unique count of guests - that is, if a guest came 2 times in a month it would count the guest only once.
    b) Visits: This is a unique count of visits - that is, if a guest came 2 times in a month and generated 4 invoices Zenoti Analytics would count the guest 2 times.
  • Zone Name: Use this option to filter all the charts based on the Zone you select.
  • Centre Name: Use this option to filter all the charts by the Center you select.
  • Item Type Code: : Use this option to filter based on the item type such as a service or a product. 
  • Is Member: Use this filter to specify whether you want to see data only about guests who are members. 
  • Guest Gender: Use this option to filter all the charts by Male, Female, or Not Applicable or All guests respectively. 
  • Guest Type: Use this filter to specify the Guest Type such as Existing Guest, New Guest, or All. 
  • Invoice Source: Use this filter to specify the source of the invoice such as Appointment Book, Mobile, and Webstore.

Guest Traffic by State

This graph shows details of guest traffic by state. Hover your mouse over a state to view details of the number of guests and the number of visits made by those guests in the time period you specify. 

Guest Traffic by City

This graph shows details of guest traffic by city. Hover your mouse over the city to view details of the number of guests and the number of visits made by those guests in the time period you specify.
This visual uses the guest address and pin code to identify the density of traffic.

See Also

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