After entering Campaign Info, select the type of offer you would like to give with your promotion - a Discount, Loyalty Points, or a Cashback. 

Campaign Type - Discount

As part of planning, you would have created a discount in Zenoti. It’s time to attach the discount to the media campaign. 

1. Discount: Select the discount you created for this campaign from the Discount drop-down list. (You can attach any existing discount that suits the campaign; there is no need to create a new discount every time you start a new campaign). 

2. Maximum number of times this campaign can be applied on a guest: Enter how many times a guest can use your offer code or campaign to use the discount. For example, enter 1 to mean that a guest can use your offer only once.

3. Prerequisites for applying the campaign in POS: While rolling out an offer, you have two important dates: Appointment period and Offer Validity period. 

  • Appointments must be booked between: Decide the dates between which a guest can visit you to take the services booked (during the Offer is valid between dates) and apply the discount. 
  • Offer is valid between: Select the From and To dates between when your guests need to book the appointment to get the cashback offer.
    Example: Say you want to give a ‘Joyful January’ offer with 15% discount on your services. You want the appointments to be in January 2018 (1st to 31st) and expect your guests to book the appointments between Dec 15, 2017 to Dec 31, 2017 for January. In this case, your Offer is Valid between dates should have Start Date as Dec 15, 2017 and End Date as Dec 31, 2017 and the Appointments must be booked between should have Start Date as Jan 1, 2018 and End Date as Jan 31, 2018.
    Important: Remember that the guests get this offer only if they are in the target segment and have booked their appointment during the validity period. Your target segment can be 'All Guests' if you would like to roll out this offer to everyone.
  • Campaign can be applied when invoice is between: Decide the minimum or maximum bill, the guest should generate, in order to get the offer.
    Example: You can set the minimum bill as ‘50’ to mean that the guest should bill at least 50 (your currency type) to get the offer. You can set the maximum bill amount too. Setting a value for Maximum bill is important especially when your discount is given in percentage so that, your discount is not costly to you.  

Campaign Type - Loyalty Points

If you would like to offer loyalty points to your guests as part of a media promotion then, select 'Loyalty Points' tile. As part of planning, you would have created new loyalty points in Zenoti. It’s time to attach the loyalty points to the media campaign.

1. Loyalty Point Program: Select the loyalty points you created for this campaign from the Loyalty Points drop-down list. (If your campaign is at the center level then, loyalty points should be enabled for your center from the org level. Center level users cannot create loyalty points in Zenoti). 

Important: Only Regular Loyalty Points can be applied; Tier level loyalty point programs cannot be applied to a media campaign. 

2. Maximum number of times this campaign can be applied on a guest: Enter how many times a guest can use your offer code or campaign to get  loyalty points. 

3. Prerequisites for applying the campaign in POS:

  • Appointments must be booked between: Decide the dates between which guests can visit you to take the service(s) booked (during the Offer is valid between dates) and get loyalty points. 
  • Offer is valid between: Select the From and To dates when your guests need to book the appointment to get the discount.
    Let’s see an example. Say you want to give 50 points for appointments booked for Christmas and New Year of 2017. You want your appointment calendar filled from Dec 18, 2017 to January 6, 2018 and expect your guests to book the appointments from Dec 5, 2017 to Dec 31, 2017 to get the loyalty points. In this case, your Offer is Valid between dates should have Start Date as Dec 5, 2017 and End Date as Dec 31, 2017 and the Appointments must be booked between should have Start Date as Dec 18, 2017 and End Date as Jan 6, 2018.
  • Campaign can be applied when invoice is between - Decide the minimum and/or maximum bill, the guest should generate, in order to get the points.

Campaign Type - Cashback

If you would like to offer a cashback media promotion then, select the 'Cashback' tile. Cashback campaign does not need any setup in Zenoti. You can mention the cashback value in amount or in percentage, while creating the media campaign. When you launch a scheduled or always-on cashback campaign, Zenoti prints an autogenerated coupon number and a default offer text: 'Cashback of $ [amount]' on the receipt of the eligible guest.
Let's see how to create a cashback promo and add a coupon text:

1. Cashback Value: For Cashback Value, enter a percentage value, or change the       drop-down to '$' and mention the cash amount in the text box.

2. Coupon Text: The text you enter in this field reflects on the receipt of the eligible
    guest. If you leave this field blank, Zenoti prints the default text: 'Cashback of
    [amount]'. In the default text, the amount or percentage being given as cashback
    is automatically inserted. If you want to include the cashback in your customized
    offer text, insert the macro: [CashbackValue] in it. For example, if your offer text
    is: ‘You have earned a brow wax worth [CashbackValue]!’, it reflects on the
    receipt as ‘You have won a brow wax worth $25’. 

2. Maximum number of times this campaign can be applied on a guest: Enter
    how many times a guest can use your offer code or campaign to get the
    cashback. 

3. Prerequisites for applying the campaign in POS:

  • Appointments must be booked between: Decide the dates between which, guests can visit you to take the service(s) booked (during the Offer is valid between dates) and get the cashback. 
  • Offer is valid between: Select the From and To dates when your guests need to book the appointment. Let’s see an example. Say you want to give a ‘Valentine Special’ cashback of 10% on your services. You want the appointments to be in February 2018 (from 1st to 28th) and expect your guests to book for appointments between Jan 20, 2018 to Feb 10, 2018. In this case, your Offer is Valid between dates should have Start Date as Jan 20, 2018 and End Date as Feb 10, 2018 and the Appointments must be booked between should have Start Date as Feb 1, 2018 and End Date as Feb 28, 2018. 
  • Campaign can be applied when invoice is between: Decide the minimum and/or maximum bill, the guest should generate, in order to get the cashback benefit.

4. Conditions for Redemption: Configure the following conditions for the guests to
    receive cashback.

  • Cashback is valid for: Enter the number of days or a specific date until which the cashback will be valid.
  • Cashback is redeemed by anyone: Select the checkbox to indicate that the cashback can be redeemed by any visiting guest (first-time visitor/existing guest as per Zenoti’s records).
  • Cashback can be redeemed on: Select Services checkbox if you want to offer cashback on services only. Select Products checkbox if you want to offer cashback on products only. To apply cashback to both services and products, select both the checkboxes.

Next step: Select Recipients

See Also
Get an Idea on Media Campaigns

Plan your Media Campaign/Promotion

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